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The realm of paid search data can be overwhelming. Thousands upon thousands of data points flow in every second. Click-through-rates (CTR). Cost-per-clicks (CPC). Cost-per-acquisitions (CPA). Conversion rates. Google provide this information, but what does it all mean? As our clients’ paid search team, it is...

Great websites evolve over time. Although evolution is critical to success, there’s one detriment from an SEO perspective that’s commonly overlooked. Each time an old page is deleted and a new one is created, webmasters place a permanent, server-level redirect (301) from the old page...

PPC Dynamic Keyword Insertion: A Cautionary Tale There are literally thousands of levers you can pull within a PPC account in order to improve performance.  Dynamic Keyword insertion (DKI) is one of these many levers.  According to Google, the definition is: “An advanced AdWords feature that...