‘Tis the season to up your digital marketing game!
Since traditional holiday shopping looks a lot different this year, we wanted to share some of our favorite Christmas digital marketing ideas for e-commerce brands.
- Enhance your blog to spotlight products & services
It’s not enough to simply feature products and services on one page of your company’s website. Think about what your audience already loves to buy, along with new products/services that will drop just in time for the holidays.
Write up a blog for each product/service you want customers to add to their personal wishlists and link internally to where they can purchase directly within your website.
For a fun twist on this Christmas digital marketing campaign, select 10-15 products ahead of time. Release one blog each day with a corresponding social media post leading up to Christmas. The countdown will build excitement and your audience will be on the edge of their seats waiting to see what the next day’s featured product will be!
For more tips on how to boost blog performance, visit our most recent blog.
- Create a gift-giving email marketing campaign
Everyone loves a giveaway this time of year. One of our favorite Christmas digital marketing ideas in 2020 comes from Harney & Sons Master Tea Blenders. If you’re a tea lover, check out the Harneyville Holiday Giveaway campaign here.
What the brand does so well with this campaign is send emails on specific days for members only. This way, customers are not bombarded with daily reminders. After all, even if you’re offering an extra exciting giveaway, people don’t want their inboxes to be flooded with too many emails that could result in your brand being marked as spam.
Even if your campaign is just centered around customers offering reviews/feedback or taking a survey, incentivizing your audience to engage around the holidays is a win-win for all involved.
- Turn Facebook & Instagram into Santa’s Shop
When you streamline the shopping experience for your customers, they’ll be writing your brand’s name at the top of their Nice List. Boost your holiday sales this year by opening up your Facebook & Instagram Shops and taking advantage of their easy-to-shop features.
Digital marketing ideas for Christmas don’t have to be complicated. If you’re new to setting up Facebook Shop, our guide can help you get started. Once a product is listed, you can advertise it across social media platforms, too.
- Top off your tree with an Amazon strategy
There’s no denying 2020 has only bolstered Amazon’s seemingly exponential growth. The company has cornered a mind boggling 38% of the e-commerce market.
With so many consumers shopping on Amazon this holiday season, limiting your sales to your own website and ignoring Amazon can be a costly mistake. Here at Logical, we recently conducted a webinar on how to make the most out of Amazon marketing. Whether you’re new to Amazon or simply in need of some new tips, our panel of Amazon marketing experts provides insights into the logistics behind Amazon sales and marketing ideas for the platform.
Still not sure where to get started on Amazon? Our team of experts is here to help. Learn more here.
Although these Christmas digital marketing ideas are important to your business and driving revenue, it is equally as important to remember to be sensitive with your messaging this holiday season.
Keep in mind that in the midst of a pandemic, individuals are spending less. Here are some bonus tips to enhance your digital marketing strategy:
- Post impactful social media posts in addition to the products or services you are promoting
- Show your audience you care about giving back to the community during this difficult time
- Offer extended customer service hours since less shopping is being done in-person
We hope that you can take these Christmas digital marketing campaign ideas and run, run Rudolph!
For assistance in achieving the most out of your brand’s SEO, digital marketing, web design, media sales, and more, contact us today.