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Last month we highlighted one of the Paid Media Team Leads and this month is no different. Get to know South Dakota native Ben Lippert, a team member who is committed to bringing Logical’s best paid skills and strategy to the forefront and, conversely, deliver exceptional work to our clients. Interested in partnering with Logical on Paid, SEO, Marketplace services, or other efforts? Reach out to us!

First and Last Name

Ben Lippert

Position Title

Paid Media Team Lead

What do you do at Logical? (What are your responsibilities, day to day, types of accounts, etc.)

Paid media strategy, campaign optimizations, reporting and presenting data to clients and whatever else is needed!

How long have you been here?

1 year and 5 months

What Logical value resonates most with you and why (Uplift, Commit, Teach, Be, Test, Communicate)

Commit because I pride myself on being dependable

Where is your hometown?

Sioux Falls, SD


South Dakota State University – BS Advertising

What are you most proud of accomplishing in your time here?

I’m proud of the good rapport we have maintained with several long standing accounts that I work on.

Do you have any pets?

No, but my wife and I are planning to get a dog in the very near future. The breed is TBD.

What can you be found doing outside of work hours?

Running is one of my most beloved and time-consuming hobbies outside of work. I have been a runner since middle school. In the last 10 years I have really developed a love for endurance running and have completed 7 marathons and a couple half marathons. Also, since the pandemic, I have become very interested in coffee and preparing barista-level coffee at home.

Favorite Chicago Bar / Restaurant

I have recently moved away, but Golden Nugget will always be one of my Chicago favorites.

Book(s) you are currently reading or types of books you like to read

I do more podcast listening than reading, but I usually prefer non-fiction.

Favorite Sports Team

Chicago Cubs! I’m a lifelong fan and I was there in 2016 when the curse was broken.

Favorite Movie

It’s hard for me to pick an all-time favorite, but since it’s the Halloween season, I would say The Silence of the Lambs. I watch that movie at least once a year around Halloween.

What’s something most people don’t know about you?

I used to play and collect Pokemon cards as a kid. I have beaten the original Pokemon game for Game Boy hundreds of times.

Favorite place you’ve traveled (or want to travel)!


Most frequently used emoji?

Thumbs up ????

Want to partner with an agency like Logical and work alongside Ben to see your Paid Media goals be achieved and surpassed? Reach out to us or use the form below.