As a digital marketing agency in Chicago, we know the competition is stiff when it comes to choosing where to work, which is why Logical is focused on creating an exceptional experience for both our clients and employees alike. As a Great Place To Work certified company, we solicit feedback on all areas we’re excelling toward this goal and where we still have room to grow. Our employees use words such as opportunity, happy, people, and community to describe who we are – check it out here!


Logical wanted to take the time each month to individually spotlight the amazing, talented, and exceptional collection of digital marketers that make up our team, This month our employee spotlight is on Erin Baltazar, who has been with Logical for 1.6 years as a Paid Strategist. Read below to learn more about Erin and the great work she does at Logical!


First and Last Name

Erin Baltazar


Position Title

Paid Media Team Lead


What do you do at Logical? (What are your responsibilities, day to day, types of accounts, etc)

It’s a gratifying feeling to help our clients problem-solve through strategy and creative content. Some days it’s a lot of reporting and diving into analytics, other days might just be filled with writing ad copy. There’s a balance of left and right-brained tasks which I really enjoy.


How long have you been here?

1 year and 6 months


What Logical value resonates most with you and why (Uplift, Commit, Teach, Be, Test, Communicate)

Uplift! Everyone here has a winning mentality while maintaining a genuine attitude in helping and encouraging others.



MBA in International Business


What can you be found doing outside of work hours?

Cooking and tasting new recipes! And baking. Lots of cookies in our house.


Favorite Chicago Bar / Restaurant



Book(s) you are currently reading or types of books you like to read

Working my way through JUNIOR by Thomas Kemeny. Great point of view on what it’s like creating and developing ideas for ad campaigns.


Favorite Movie

The Italian Job (2003)

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