Logical Media Group is always looking for strategies and initiatives for our clients to sink their teeth into and receive data driven results back. With having experience in the Paid Media realm, Laura Nilles, Senior Strategic Consultant here at Logical, is driving the charge of such goal- and objective-hitting strategies.
Want to know more about Laura? Read on here!
First and Last Name
Senior Strategic Consultant
What do you do at Logical? (What are your responsibilities, day to day, types of accounts, etc)
I help create long-term, full-funnel marketing plans for clients by focusing on using different paid platforms and campaign types to bring people all the way from new to the brand to loyal customers.
How long have you been here?
A little over a year
What Logical value resonates most with you and why (Uplift, Commit, Teach, Be, Test, Communicate)
Teach! I love teaching people how to think about digital marketing strategically, whether that’s working with new hires at Logical or our clients.
Where is your hometown?
I double-majored at UW-Madison in Psychology and Communication Arts. Go Badgers!
What can you be found doing outside of work hours?
I like running or going to the gym, spending time with friends, reading, baking, and spending WAY too much time on Tik Tok.
Favorite Chicago Bar / Restaurant
My favorite restaurant is Ema — their brussels sprouts are life-changing. As far as bars are concerned, I am a frequent at Monsignor Murphy’s, Clover, Burwood Tap…the list goes on. I love any dive bar with popcorn!
Book(s) you are currently reading or types of books you like to read
My favorite author of all time is Khaled Hosseini, who wrote “The Kite Runner”. All three of his novels are fantastic and I read each of them a few times a year.
A quote you like to live by; life mantra
“If it is to be, it is up to me.”
Favorite Sports Team
Any Wisconsin sports team
The Sound of Music
What’s something most people don’t know about you?
I took 10 years of piano lessons growing up and performed a few times around the Milwaukee area.
Favorite place you’ve traveled (or want to travel)!
I visited Portugal a couple of years ago and fell in love with it!
Most frequently used emoji?
Either the upside-down smiley face (🙃) or the cowboy smiley face (🤠)