Over the past three years Tiffany Stroud Patel, Director of People, has played a transformative role in shaping Logical’s culture. She is the first point of contact for all new hires and is a consistent source of support throughout an employee’s tenure. From recruiting to leading DEI initiatives, to monitoring employee satisfaction, Tiffany takes a comprehensive approach to HR. Her mission “to make HR approachable and more human one conversation at a time” is felt in everything she does. We sat down with Tiffany to learn more about her experience, her goals and what inspires her.

Name: Tiffany Stroud Patel

Hometown: Byron, IL home to 3,500 people

Education: Illinois State University, Bachelors in HR Management

Favorite Sports Team: I don’t do sports…but my favorite flower is a vibrant Hibiscus!

Favorite Chicago Bar / Restaurant: How can I choose one? Chicago has amazing food! The first two that come to mind are: Mild2Spicy, and Pat’s Pizza.

Favorite Movie: This is very controversial, but I also don’t do movies, I fall asleep. I do like shows though! This is Us, The Bold Type and Younger are my favorites.

Favorite Book and / or Books you like and are reading: Currently reading two books: Everyday Vitality by Samantha Boardman and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid. l love reading fiction, non-fiction, self improvement, and leadership books.

Life mantra: Variety is the spice of life! Novelty and new experiences expand us as people and you never know, you may find something you love. My other life mantra is “Never regret a workout”. I say this to myself at 5:30 am multiple times a week.

Fun fact: I was in a county beauty pageant in High School and won Miss Congeniality…or at least that’s how I remember it. 🙂 

You are incredibly passionate about HR. How did you get into the field and what brought you to Logical?

I started college with a Psychology major and Business Administration minor and graduated in 2010, right after The Great Recession. During a meeting with my advisor Sophomore year, she shared that there was a degree in Human Resource Management. Since I didn’t have an immediate plan for what I wanted to do with my Psych degree, my advisor and I brainstormed other majors which is how I ended up with a Human Resource Management degree from the College of Business.

Upon graduating, I started my career in logistics as an Sales Account Executive, from there I was determined to find a job in my field of study. I started by working at CareerBuilder on their Source & Screen product, then went to an RPO with my client being MediaVest, and finally to corporate recruiting roles at Havas, and Omnicom. After seven years of recruiting, I was committed to broadening my experience by moving into a blended recruiting/HR role. I joined Logical in 2018 and my time here has yet to disappoint! I’ve grown in all the ways I wanted and more.

Your role at Logical spans HR. Can you give more insight into what that means?

My responsibilities at Logical consist of anything People related, the glamorous and not so glamorous. Full life-cycle recruiting, DEI efforts & metrics, benefits management including open enrollment, employee relations, employee engagement, employer branding, talent management, and performance management. I also contribute to LMG events, the Executive Team, and was running our social media for a year!

You wear many hats at the company. How has Logical changed since you started three years ago?

Logical is a completely different agency from the day I walked in 3 years ago. It was a place with inconsistent expectations and unclear values. As people decided to move on from Logical there was an opportunity to change what it meant to work here. That meant setting new standards for accountability and behavior for everyone; including leadership. The new standards were aligned with our values: Uplift, Commit, Teach, Be, Test, Communicate and whenever there is a shift in standards, there will also be a shift in culture and people. 

We’ve experienced 48.6% headcount growth this year and don’t plan on stopping! While change management is difficult and people will leave, it creates a new version of a company, that is hopefully, better than the last.

You have seen so much growth since your start. How has your philosophy on HR shaped the way you have approached this growth?

I strive to be an approachable, unbiased, and empathic People professional and am on a personal mission to change the perception of HR as being the place you go when you’re in trouble to a place you go for support.

Describe a day in the life of Tiffany Stroud Patel.

A day in life almost always involves phone calls or video meetings with candidates as well as screening resumes. In addition to that it may include check-ins with new hires, meeting with external partners, attending a webinar on an HR specific topic, reference checks or an offer for a candidate, perusing LinkedIn for potential candidates (we’re hiring!), employment verification for a current or past employee, launching or reviewing survey data. What’s that saying: the only constant is change, in the People function you can always expect something to happen that wasn’t planned.

What inspires you?

To a fault, I’m inspired by achievement and progress, I love getting things done or meeting a goal. I’m also inspired by people who have overcome obstacles and persevered regardless.

What are your goals for 2021? What do you hope to accomplish?

For 2021 I hope to accomplish a more accurate headcount projection, we’ve come so far since March and I know there is still progress to be made to better predict when we’ll need to add to our teams! I also want to build relationships with local universities and other programs such as MAIP, Multicultural Advertising Intern Program, to strengthen our candidate pipeline for our Apprenticeship Program.

What Logical value resonates with you most and why? (Uplift, Commit, Teach, Be, Test, Communicate)?

Be – we are dynamic beings; everything in our personal lives impacts our work and our work lives impact our personal lives. It’s important to strive to be the best version of ourselves on a daily basis and acknowledge that our best changes.

What are you proud of accomplishing in your time here?

Being part of a significant culture change over 3 years and hiring 75% of the current company!

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