A Data-Driven Content Marketing Process that Can Drive Leads to Your Business
Content is multifaceted. It can be used to generate brand awareness, assist as a complement to SEO, answer current and potential customer questions, act as a tailored landing page for paid ads, move users through the user journey, and drive sales to your business. However, its most intended use by business owners and key stakeholders […]
7 Tips on Embracing Modern Web Design
Does your site look old? Does it feel outdated? In an era of focusing on the users who visit your website, it’s a smart idea to be considerate in your choices on having a modern website design. What does that mean when pairing user experience (UX) and a stylish website design? Well, we’re here to […]
The Importance of Cohesive Branding Across Marketing Streams
In a world filled with unknowns, we continuously search for the familiar and are drawn to what we deem as “comfortable”. While trying something new can be exciting, we are wired to look for constants throughout our day to day experiences. Those of us that love to try new foods (i.e. myself) still have our […]
The Value of Investing in Content Marketing for Listing Brands
For B2B and B2C brands alike, the value of new content can be immeasurable. The more that search engines, especially Google, scour all of the information on the internet, the higher likelihood that your website will be found and given more favorable results if the content is richly informative, engaging, and helpful. Here, we look […]
Yes, Your Web Design Affects SEO Rankings — Here’s How
Although web design combines the disciplines of programming and graphic design, it’s not just a task for developers. To get the most out of your website — whether a new website, you’re going through a redesign, or you’re deep into a brand refresh that will eventually impact your website — you need to involve marketers […]
9 Ways to Style the Website Hero Images and Landing Page Images for Your Website
Website hero images, as well as main website landing page images, are a staple of modern web design. Because users are constantly shifting from one website to another (According to Contentsquare (via HubSpot), the average time spent on a website in 2021 was 54 seconds), it’s hard to keep the attention of people visiting your […]
Combining SEO and Paid Search Marketing Increases Traffic and Conversions for Plastic Surgery Clients
Seeing holistic digital marketing strategies pay off is a highlight for any marketer. Whether it is incorporating SEO, Email, and Creative services or Creative, Amazon, and SEO Content services, many of our clients experience an increase in revenue, keywords, and a higher ROAS when combining services. In short, the whole is greater than the sum […]
9 Email Workflows to Complement Your Email Campaigns
Imagine receiving a single promotional email and immediately submitting your order. While this can happen, it is much more common for customers to need nurturing, multiple touchpoints, and reminders before they are ready to commit to a purchase. Email workflows are able to do just that. By creating a seamless and personalized journey that caters […]
Knowledge Sharing in Organizations: The Importance of Knowledge Collaboration in Account Management Services
Knowledge sharing is something that you likely do every day, both at home and at work. You mentored a junior employee on how to choose the right bid strategy for a paid search campaign. You attended a Lunch and Learn about how AI is reshaping digital marketing. You left your husband written directions about how […]
Creative Web Design: Websites are Nothing Without Creative
No matter your business, web design plays a critical role in your success. A well-crafted website is more than just an online presence; it’s an opportunity to make a lasting impression on your audience. By harnessing the power of creative web design, you can captivate visitors and maximize the potential of your online platform. This […]
Narrating Your Brand: Incorporating Journey-Based Ads into Your Creative Strategy
A robust creative marketing strategy that adapts to change is vital in our rapidly evolving digital landscape. Within this realm, journey-based advertising has emerged as a critical driver for business growth, expertly personalizing ads to align with the target audience’s unique journey. Implementing this approach enhances the consumer experience and boosts your content marketing’s return […]
Utilizing a CRM for Customer Service and Support: Unlocking the Power of Customer Relationship Management
With so much competition for business, and especially in down times in the economy, providing exceptional customer service and support is paramount to success. Hands up if you’ve ever been on Twitter and compared a good business and customer interaction with a bad business and customer interaction. Customers have higher expectations than ever before, demanding […]
Lead Scoring Efficiencies: Maximizing Your B2B Success with Effective CRM Lead Scoring
Identifying and prioritizing high-quality leads is vital for driving revenue and achieving growth for B2B businesses. What is a driver for finding those high-quality leads? Entering into the field at play: lead scoring. Lead scoring is an important part of leveraging Customer Relationship Management (CRM) systems to streamline your sales process, leading to more of […]
The Importance of Web Accessibility: Ensuring Inclusive Online Experiences
Web accessibility is like a lawyer. You don’t realize how important they are until you’re sued or everything is a mess. Amazon, Beyoncé and EA are just a few companies that were sued and suffered the impact of a lack of web accessibility. We have some tips and information for you to follow so the […]
The Importance of Having an ICP: Unlocking Success by Having a B2B Ideal Customer Profile
In the ecommerce business world as well as within B2B organizations, understanding your target audience is essential for success. However, when looking at B2B companies, this is where the complexity truly exists and necessitates having a strategic approach with a perspective of looking at demographics and audience characteristics. This is where the ideal customer profile […]
Amazon Buy With Prime vs. Amazon Multi Channel Fulfillment
If you’re an Amazon seller, chances are you’ve heard a thing or two about Amazon Buy With Prime. BWP is a shiny, new toy Amazon is rolling out, and they are pushing it like crazy. In short, you can sell via Amazon Prime through your brand website. On paper, who doesn’t love that? While there […]
