Optimizing Conversions With The Power of Analytics

Amazon
Generic drawings of various charts and graphs

Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified, we can make marketing even more effective with data-centric approaches. If you’re investing in marketing at all, and especially in content marketing, analytics data should…

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Using Yoast for SEO

SEO
A blue background image with the word "SEO" in the middle

There’s no doubt about it: WordPress is an amazing content management system. No matter your business, customers, or industry, this platform has the flexibility and tools to build your professional website. WordPress is designed for website beginners. Even then, it can be tough to customize your site once it’s online, especially if you don’t know…

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5 Ways to Get Better PPC ROI

PPC
A colorful marker drawing that says "PPC"

You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features built into Google Ads that will help you get more ROI. Why wouldn’t you use the tools at your disposal to get more business for…

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Logical Media Group Ranks No. 1,999 in Inc. Magazine’s 2018 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year. LMG earned a respective rank of 1,999 out 5,000 on a list that comprises the fastest growing, U.S. based, privately owned companies. Inc. Magazine annually…

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Chicago Trends Scoreboard

PPC
chicago skyline

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group! Based out of the historic River North neighborhood, our agency holds firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends (a free tool!) and…

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Letter From Chris O’Neill

SEO

Dear Prospective customer, Business publications have been saying that the search engine optimization space is one of the industries with the largest number of firms closing their doors each year. However, on the flip side of that coin, companies investing into SEO are at an all-time high. My dad always told me “trust, but verify.”…

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How to Get Conversions On Your Website

PPC
How to get conversions on your website

Driving traffic to a website is just one part of the goal for business owners. There’s also the issue of what to do once the users are on the website. You can be driving a ton of traffic to a site – whether it’s direct, organic search, pay-per-click or social media. However, what happens if…

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LinkedIn vs. Facebook Advertising: The advantages of LinkedIn for Business

PPC
LinkedIn vs. Facebook ads example

The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the platform in droves. This mass exodus from Facebook (as well as recent content updates by FB) spells trouble for those in our industry that handle…

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Logical Media Group Ranks No. 891 in Inc. Magazine’s 2016 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

CHICAGO, August 17, 2016 – Inc. Magazine ranked Logical Media Group No. 891 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment — its independent small businesses. Companies such as…

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The Hidden Conversions: Seeing the Bigger Picture with Multi Channel Funnel Reports and Assisted Conversions

PPC

One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in house or for an agency, is how best to track conversions. There are tracking codes, analytics tools, tag mangers, attribution models, time lag, conversion funnels, soft conversions, hard conversions, events, goals – I am sure we could…

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Where Does Fake News Come From? The Number One Influencer of Misinformation and How It’s Driven

SEO

Who would have thought the childhood game Telephone would be as relevant to our day-to-day experiences as adults? We all remember playing the game. One person would whisper an arbitrary statement into their neighbor’s ear, who would in turn whisper into their neighbor’s ear, and so on and so forth until the last person hears…

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How to Get Your SEO Keywords to Rank Organically in Google Search Results for the Appropriate Pages on Your Web Site.

SEO

Ranking where you want for your chosen SEO keywords is part of a long, tenuous process in the world of search engine optimization. However, when talking about the end goals of a website, the process still isn’t complete. Getting a high rank, whether it’s on the first page or in position no. 1, does not…

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9 Myths Every Brand Should Know About Marketing to Baby Boomers in 2016 and 2017

Web Design

While some consider millennials the prime responders to online advertising, there may be an untapped market of emerging internet users. The Baby Boomer generation, born between 1946 – 1964, are the fastest growing audience of internet users. This information could come as a surprise to some companies who would have otherwise avoided the internet as…

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