Someone holding a phone with Google Maps on it

The world of SEO is changing because more and more users turn to their mobile phones for information. Because we can access information on the go, we’re using smartphones to…

Someone typing something into their phone

The marketing landscape of today has gone through drastic changes, especially in the last five to six years. Businesses and brands of today have effective channels of marketing and delivering…

Colorful Paper Airplanes scattered randomly on the floor

Contrary to popular belief, SEO isn’t something you set up once and never touch again. SEO is constantly changing, which means marketers have to be on the lookout for new…

computer monitors with code on them

Although web design combines the disciplines of programming and graphic design, it’s not just a task for developers. To get the most out of your new website, you need to…

A side view of an Amazon Alexa

Natural language processing has made search engines more adept at serving our needs. But as search engines become more complex, brands have to keep up. Trending technology like voice search…

A smartphone with the Amazon app loading

While Google might be the go-to for all things search, Amazon is still the king of eCommerce search. Many people go to Amazon, not Google, when they want to buy…

Free SEO Audit What's Your SEO Score? Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase. Free Tools...

Technology is critical for PPC success. AI-powered technology, in particular, is great for PPC, managing everything from keyword research to analytics.  Although it was once incredibly expensive to use AI,…

Conversions are one of the best metrics to measure your PPC efforts. But in the search for new customers, conversions aren’t always the best place to focus your attention.  You…

Retail pundits love claiming that Amazon is killing brick and mortar stores. In an age where 92% of Americans shop online, in-store brands have a real concern for the continued…

PPC campaigns have a very thin margin of error. PPC platforms are known for being complex and finicky—get one aspect of your campaign wrong and you risk losing your entire…

If you want organic traffic, SEO is the first place to start. SEO is the foundation of any successful website and should be the bedrock of your digital marketing strategy. …

Marketers have been saying it for years: content is important for growing your brand. But it’s not as simple as posting a blog to your website every week. Brands have…

Site structure isn’t just for web developers. As a marketer, you have a real stake in how your site is structured. In fact, the backend structure of your site influences…

PPC platforms come with so many features that it can take months to get up to speed. But knowing the ins and outs of these features is the key to…

Good marketing revolves around data, but not just any data will do. Brands have to collect informative data that helps their marketers take better action. No matter your audience, industry,…

SEO is an effective, affordable, and organic way to boost your business’s website traffic. Thanks to increased competition in search engines, brands are no longer treating SEO as a nicety,…

Although a lot of shopping is moving online, in-store shopping is still important to your customers. In fact, eCommerce still accounts for only 15% of all product sales, with the…

Google is the go-to company for so many things: searching for information, shopping, and even PPC ads. Google Ads is definitely one of the most popular options for PPC ads….

Black Friday officially marks the start of the holiday shopping season. Famous for its doorbuster sales, Black Friday creates a consumer frenzy. In fact, 30% of all annual sales happens…

Every brand wants to eke more results out of their PPC campaigns. When done with finesse, PPC affords as much as a 200% return on campaign spend. It’s no wonder…

It’s important for marketers to stay in the know with the latest PPC practices. While we can learn a lot directly from PPC platforms like Google, sometimes it’s best to…

In the online world, authority is king. It’s the necessary ingredient for building a brand, connecting with customers, and making more sales. But how, exactly, do you know if you’re…

Digital marketing is one of the best ways to get measurable results for your brand. Of all the strategies available to digital marketers, PPC is one of the most challenging…

Amazon has been dominating the eCommerce world for years. The reigning king of product-led search, Amazon has expanded to new territory like grocery delivery and voice search. In 2019, Amazon…

Traditional advertising required marketers to take a “spray and pray” approach. They were unable to quantify how many people they reached, who they reached, and if the users were even…

Brands spend a lot of time and energy on their marketing campaigns. Content, PPC, SEO, web, social—every avenue where you promote your business comes with opportunities and costs. You probably…

Marketers do a lot of things to bring in new customers. Depending on your audience, business, and strategy, some of these tactics work better than others. Often marketers have to…

Google Ads is one of the most effective PPC platforms available to marketers. However, competition and flighty search trends can deplete your PPC budget in no time. You need targeted…

When most people go on a first date, they don’t expect a marriage proposal. There’s a natural progression to the relationship before that point; you spend time together and get…

Soon the days of sifting through Google search results will be a thing of the past. A simple, “Alexa, where’s the nearest coffee shop?” is all we’ll need to find…

Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC…

When customers peruse the aisles of a brick and mortar store, shelf layout and packaging catch the buyer’s eye and lead to a sale. You don’t have that luxury in…

PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing…

One in three dollars spent in the U.S. is spent online. In the eCommerce space, Amazon dominates with a 49% market share, or a 5% share of all retail. That’s…

Once known as Google Webmaster Tools, the Google Search Console has changed a lot over the years. Google is famous for its rapid-fire changes and updates, and Search Console is…

Customers are shopping online today more than ever before. eCommerce is expected to rake in $3 trillion globally by the end of the year. In a space rife with competition,…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

TL;DR – Do you know what you’re doing and just need an SEO checklist for your site migration? Download our 30 step checklist in Google Sheet format here. Migrating your…

Amazon recently announced that they’re making drastic changes to their pricing rules. While many third-party sellers say it’s a cause for celebration, don’t pour the champagne just yet. Amazon is…

You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

2018 is long gone, but it left a lasting imprint on the future of advertising. As we dive headfirst into 2019, it’s clear that big changes are happening in the…

When implemented correctly, PPC is a great way to drive traffic to your site. It’s exciting to see spikes in web traffic attributed to your PPC efforts. That must mean…

2018 is well behind us. Now is a perfect time to gather your 2018 PPC data to determine what needs adjusting for 2019. While conversion rates and cost per click…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is…

There’s no doubt about it: WordPress is an amazing content management system. No matter your business, customers, or industry, this platform has the flexibility and tools to build your professional…

Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified,…

Like the rest of the internet, social media iterates at a breakneck speed. In a matter of weeks, a platform can completely change not only its user-facing design, but completely…

Each year, hundreds of brands give their website a facelift. This is an exciting time full of UX adjustments, graphic design, and landing page copywriting. However, sometimes brands forget a…

Businesses of all sizes and industries are getting into eCommerce, and for good reason. More than half of all millennials shop online regularly. With this many people flocking to digital…

Everybody knows social media is the hottest thing on the web. However, while businesses know they need to be on social, many aren’t using social media to its greatest potential….

WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year….

The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting…

Amazon is an advertising juggernaut. The eCommerce giant doesn’t show signs of slowing down any time soon. In fact, as of September 2018, Amazon overtook Google as the leader in…

2019 will be the Year of the Pig in the Chinese Zodiac. But for marketers and advertisers, 2019 will be the Year of Amazon. While Facebook and Google own the…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Every marketer knows that data-driven campaigns are the key to better audience insights and increased conversions. But what happens when you’re drowning in too much data? With 51% of marketers…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Running a Pay Per Click (PPC) campaign for your business can have a large impact on your bottom line. Set up correctly, you can establish consistent ROI and grow your…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

What is Google Trends? Google trends is a free tool offered by Google that allows users to measure interest of a given search query. The tool shows the interest over…

SEO is all about optimizing your content for search engines. Or is it? When we dig into the origins of SEO, we have to remember that SEO isn’t for the…

There are over 65,000 Google searches every second. SEO is a critical tool that helps site owners grab their share of these searches. However, SEO is a moving target. Best…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

October is officially the start of the holiday season. And, most importantly for marketers, it’s the early start of the holiday shopping season. This is a busy time of the…

Amazon began as a bookseller and they have scaled their business up to be one of the largest online retailers on the planet.  They have expanded their product offering to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze….

Have you ever heard the phrase, “Pics or it didn’t happen”? Marketers have a similar battle when it comes to website performance metrics. Too often we see marketers measuring the…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

It is no secret that computer generated imagery has opened horizons in terms of what storytellers can achieve with their narratives. No longer are filmmakers, commercial videographers, and content teams…

It’s 11 pm and Lana is logging on to her Mac. Like her fellow classmates, she procrastinated on a college paper that’s due in the morning. She fires up Chrome,…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

At its base, branded content features a formula of theme + conflict = call-to-action, which was broken down in detail in our blog on content in the digital space. Understanding…

It’s an exciting time to be a marketer. Whether it’s Snapchat or a smart watch, new marketing platforms crop up every day. We like to focus on these cutting edge…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

The eCommerce space is heating up as more and more buyers shop online. In fact, eCommerce generated $2.3 trillion in sales in 2017, and it’s projected to bring in $4.5…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group! Based out of the historic River North neighborhood, our agency holds firm to the belief that we…

With the recent Facebook algorithm debacle, many brands have started using pay-per-click (PPC) advertising to find their audience. Google and social media PPC have been around for years. They’re an…

Congratulations! You’ve found the site that will seemingly answer all of your questions and has exactly what you need – but it won’t load. The culprit could be page load…

There are nearly two billion websites on Earth, and that number is growing by the second. You have unlimited options when it comes to creating a website of your own….

Social media, a term coined to describe various internet-based networking platforms, is not a product of the millennium. In fact, it has technically been around since the 1970s. However, when…

Dear Prospective customer, Business publications have been saying that the search engine optimization space is one of the industries with the largest number of firms closing their doors each year….

Today’s digital marketing ecosystem is so complex that often the depth is lost on C-suite leaders who are not marketers. In several roles, my lead has asked me to explain…

It is understandable that people are tired of hearing about the Cleveland Cavaliers and the Golden State Warriors. After all, it is the fourth consecutive Finals matchup for the two…

Driving traffic to a website is just one part of the goal for business owners. There’s also the issue of what to do once the users are on the website….

The legendary Leonard Cohen once gave his nephew advice about dating women, “Listen well, then listen some more, and when you think you’re done listening listen some more.” He was…

In the age of social media, a barrage of images, texts, and ads constantly bombard us as soon as your mobile app opens on your phone. A recent study by…

It’s a question as old as time. Well, perhaps as old as AdWords anyway, which is just about 18 years old. It’s not quite as dramatic an opening to say,…

The integration of digital elements with footage is nothing new. This tutorial will look at adding a digital bottle element with live action footage, using a stand-in model to emulate…

According to Pew Research Center, the number of senior internet users grew from 14 percent in 2000, to 67 percent in 2017. Even with this growth in numbers of senior…

The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the…

Google does not have the time and resources to constantly review every single page on the web. With over 1 billion websites and the number constantly growing, Google has to…

No matter what your business goals are in the digital space, one of the most powerful tools available is Google Analytics. Not only is the software free to use, but…

So, your website is ready, your revisions are done, and all is well with the world. Over time, however, many site owners notice that their site starts to get slower….

Over the last few years, you’ve undoubtedly come across articles about data protection or data privacy. It’s a topic that impacts everyone. And with so many breaches in data security,…

Getting your business listed on Google Maps is an important part of getting traffic to your site. When your business is listed, you’re not only able to gain visibility in…

When the word commercial comes to mind, it often brings up connotations of a heavy handed, 30 to 60-second pitch as to why a company or product is the best…

TL;DR – Create a sustainable SEO blog strategy by restructuring blog post URLs to branch off of their respective category, service, or product pages. According to Wikipedia, the term “blog”…

In the 1970’s, the Dallas Cowboys earned the title of “America’s Team.” As much as the saying may annoy people, it’s really true. The franchise has five Super Bowl championships…

There are only two ways to earn fantasy football respect at Logical Media Group: Win Win(ning team name) Both are no easy task. When it comes to team names, it…

We know the main factors in terms of SEO – relevancy + authority. Links to your site obviously still matter. As does the quality of those links. On-page optimization is…

Client: An independent commercial finance company based in Chicago. Goals: Working with Logical in a one-month SEO setup, the goals were to choose optimized keywords in order to drive traffic…

Client: The Legacy at Millennium Park, a 72 story luxury residential skyscraper located in the cultural heart of Chicago. Goals: Increase the quality and quantity of non-branded visitor traffic to…

Client: 3rd Coast PR, a public relations firm located in Chicago’s prestigious Streeterville neighborhood. Goals: 3rd Coast PR’s main goals were finding a long term and permanent solution to driving…

Google recently made changes to the layout of their search results page, which I have broken down below. They made four significant changes: They removed the paid ads from the…

I am basically addicted to Google Maps. I use it for nearly everything. If I’m looking to order food, a lot of times I’ll just do a quick Google Maps…

Before working with Logical Media Group, an electronic cigarette company was experiencing an average decline of roughly 1,348 organic search engine sessions per month (over a 10-month period) per the…

The National Foundation for Credit Counseling, the nation’s largest and longest serving nonprofit financial counseling organization, offers a number of financial counseling services including credit, housing and student loans. When…

We co-hosted a presentation with Google at their Chicago office and the focus for our material was on search engine marketing and how a PPC campaign can enhance an existing…

The navigation is a crucial part of your website’s design. It’s not only the way for users to get around your site, but it immediately lets a user know what…

Have you ever used Google Maps? Of course you have, it’s one of the best inventions ever. If you’ve seen Google Maps, you’re probably familiar with Google local search, or…

CHICAGO, August 17, 2016 – Inc. Magazine ranked Logical Media Group No. 891 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The…

One of the toughest tasks for a cinematographer is to achieve indoor lighting design that is motivated by a source, or appears practical within the given narrative and environment. This…

Free SEO Checklists Please share this page to download the free website, landing page, and local SEO checklists. To share, simply click the blue “PAY WITH A TWEET” button. Free...

Free Character Counter Optimize your title tags and meta descriptions. Paste the text you need to count into the text area below to get an accurate character count. Free Tools...

Plenty of potential digital marketers can always ask themselves, should I be participating in pay-per-click advertising (PPC) in addition to my search engine optimization efforts? Anyone who wants to drive…

The mood of an image or video can be dictated by a number of factors, such as composition, lighting, set design, and color. This blog will take a look at…

You have a perfect composition, a picturesque setting, beautiful actors and brilliant lighting, however the exterior of your shot does not thrill, thanks to horrible weather. This scenario is pretty…

You’ve setup your site and want to ensure you have the best tracking foundation possible. However, the more you want to track, the more code you need to add to…

Any digital marketer worth their salt knows how important tracking is. Whether you’re looking at page views, button clicks, or conversions, having insight into how your visitors interact with your…

Google Fonts offers a huge variety of options, including some really great script and handwritten fonts. The problem with many of these fonts is that they aren’t practical; virtually unreadable and…

One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in house or for an agency, is how best to track conversions. There…

Introduction If you were buying your first house what would be important to you? Chances are you’ve lived in apartments or dilapidated college shacks up to this point and have…

Starting a new business or starting a website for your existing one? Have no idea how to create effective and visually compelling marketing? As an experienced web designer, I often…

Hero images are a staple of modern web design. Large, captivating photos when somebody visits your website are a great way to capture their attention. With increasingly fast internet and higher…

Who would have thought the childhood game Telephone would be as relevant to our day-to-day experiences as adults? We all remember playing the game. One person would whisper an arbitrary…

Choosing an SEO agency can be overwhelming if you do not know what to look for in a new company. Search engine optimization in the past few years has been…

WordPress powers over 27% of all websites on the internet today. Most of those sites are built using some type of WordPress theme. The amount of themes to choose can…

How to be a Facebook Advertising Vigilante As a moth drawn to a flame, my eyes and mouse hovered over the article “You won’t BELIEVE what these teen heartthrobs look…

SEO and UX: Optimizing for Mobile Long gone are the days of optimizing sites for robots. Meta keyword abuse is a thing of the past. Keyword stuffing is penalized by…

You may have heard that the Chicago Cubs won the World Series this year. Yes, for the first time since 1908, the Cubs brought home a world championship in what…

When one thinks of corporate videos, the thought often associated is the traditional, sit-down interview in an office where the subject discusses their company and mission. How about brands selling…

In the aspect of web design, a big element of a site is the type. Typography refers to making written content not only readable but also appealing in appearance. While…

“Your ad experience may differ from someone else” You’ve poured thousands of dollars into your brand-new PPC account, but you’ve stopped seeing your ad appear. “This doesn’t make sense! How…

I am going to preface this post by saying one thing: I love technical SEO. The thought of performing an SEO audit to help identify site architecture issues for a…

If you’ve ever heard anything about WordPress, the worlds most popular website development platform and CMS, you probably know that part of its massive appeal is their huge open source…

Like in any field, more often that not, web designers are presented with questions that shouldn’t be asked. Granted, it’s human nature to ask these questions when someone is not…

When it comes to streaming videos, the question we get asked the most is what streaming platform is best for my site? By default, most businesses and individuals will gravitate…

Ranking where you want for your chosen SEO keywords is part of a long, tenuous process in the world of search engine optimization. However, when talking about the end goals…

Does your site look old? Does it feel outdated? Dust your old site off and bring it into the modern era with these 7 easy tips. 1. Full Width &…

Let’s be honest, the process of hiring a web design agency isn’t fun. The good thing is if you’ve decided to hire an agency in the first place, you’re already…

In Part 1 we explored some ideas for negatives in the search arena; today, we’ll explore some areas beyond that realm, including what we should do about the myriad sites…

It’s Halloween month around our offices, and, last I checked, the world, as well (we like to keep up to date on current trends), and in celebration of one of…

Batteries charged, light kit packed, you hit the road…only to forget the camera. Prepping for your first on-location shoot can be a hectic experience, often leading to forgotten items. While…

While some consider millennials the prime responders to online advertising, there may be an untapped market of emerging internet users. The Baby Boomer generation, born between 1946 – 1964, are…

Some might say that Web Design and PPC go more hand in hand than any other two digital channels. The main reason for this is twofold: firstly, the development side…

(“hey Siri”), What is the difference between a Web Design Site Map and SEO Site Map? A Web Design Site Map is the first stage of the process of creating…

What is a Full-Stack Marketer? A Full-Stack Marketer is a digital-advertising specialist that has several years of hands-on experience working in the majority of digital-marketing channels that exist today. I’ve…

You have a successful marketing campaign in place and selected which pages to optimize for organic search. You’ve seen an increase in traffic to your site. Now how do you…

Custom iconography is a great way to make your site look modern and unique. With so many possibilities, how do you decide what style to create your icons in? In…

Choosing the proper WordPress theme to communicate the message and products of your E-Commerce site is crucial. You need a theme that matches your style, offers ample room for information,…

They say Google doesn’t love you until people love you. At least this is the notion marketing veteran Wendy Piersall has purported, and I agree. It makes sense doesn’t it?…

How many of you or your clients still worry about webpage content being “above the fold”? If you’ve never heard this expression, let me enlighten you real quick. Being “above…

With the much talked about iOS 7 update from Apple, it’s clearer now more than ever that flat design is just what the user ordered. Gone are the days of…

Google Maps & Local Pack SEO Put your brick & mortar on the map Does your business have a physical location? Or multiple locations? If so, you can drive traffic...

computer monitors with code on them

Although web design combines the disciplines of programming and graphic design, it’s not just a task for developers. To get the most out of your new website, you need to…

Businesses of all sizes and industries are getting into eCommerce, and for good reason. More than half of all millennials shop online regularly. With this many people flocking to digital…

Each year, hundreds of brands give their website a facelift. This is an exciting time full of UX adjustments, graphic design, and landing page copywriting. However, sometimes brands forget a…

WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease…

In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping…

INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year….

Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze….

It’s 11 pm and Lana is logging on to her Mac. Like her fellow classmates, she procrastinated on a college paper that’s due in the morning. She fires up Chrome,…

It’s an exciting time to be a marketer. Whether it’s Snapchat or a smart watch, new marketing platforms crop up every day. We like to focus on these cutting edge…

The eCommerce space is heating up as more and more buyers shop online. In fact, eCommerce generated $2.3 trillion in sales in 2017, and it’s projected to bring in $4.5…

There are nearly two billion websites on Earth, and that number is growing by the second. You have unlimited options when it comes to creating a website of your own….

According to Pew Research Center, the number of senior internet users grew from 14 percent in 2000, to 67 percent in 2017. Even with this growth in numbers of senior…

So, your website is ready, your revisions are done, and all is well with the world. Over time, however, many site owners notice that their site starts to get slower….

The navigation is a crucial part of your website’s design. It’s not only the way for users to get around your site, but it immediately lets a user know what…

CHICAGO, August 17, 2016 – Inc. Magazine ranked Logical Media Group No. 891 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The…

Google Fonts offers a huge variety of options, including some really great script and handwritten fonts. The problem with many of these fonts is that they aren’t practical; virtually unreadable and…

Introduction If you were buying your first house what would be important to you? Chances are you’ve lived in apartments or dilapidated college shacks up to this point and have…

Starting a new business or starting a website for your existing one? Have no idea how to create effective and visually compelling marketing? As an experienced web designer, I often…

Hero images are a staple of modern web design. Large, captivating photos when somebody visits your website are a great way to capture their attention. With increasingly fast internet and higher…

WordPress powers over 27% of all websites on the internet today. Most of those sites are built using some type of WordPress theme. The amount of themes to choose can…

In the aspect of web design, a big element of a site is the type. Typography refers to making written content not only readable but also appealing in appearance. While…

If you’ve ever heard anything about WordPress, the worlds most popular website development platform and CMS, you probably know that part of its massive appeal is their huge open source…

Like in any field, more often that not, web designers are presented with questions that shouldn’t be asked. Granted, it’s human nature to ask these questions when someone is not…

Does your site look old? Does it feel outdated? Dust your old site off and bring it into the modern era with these 7 easy tips. 1. Full Width &…

Let’s be honest, the process of hiring a web design agency isn’t fun. The good thing is if you’ve decided to hire an agency in the first place, you’re already…

While some consider millennials the prime responders to online advertising, there may be an untapped market of emerging internet users. The Baby Boomer generation, born between 1946 – 1964, are…

You have a successful marketing campaign in place and selected which pages to optimize for organic search. You’ve seen an increase in traffic to your site. Now how do you…

Custom iconography is a great way to make your site look modern and unique. With so many possibilities, how do you decide what style to create your icons in? In…

Choosing the proper WordPress theme to communicate the message and products of your E-Commerce site is crucial. You need a theme that matches your style, offers ample room for information,…

Someone holding a phone with Google Maps on it

The world of SEO is changing because more and more users turn to their mobile phones for information. Because we can access information on the go, we’re using smartphones to…

Someone typing something into their phone

The marketing landscape of today has gone through drastic changes, especially in the last five to six years. Businesses and brands of today have effective channels of marketing and delivering…

Colorful Paper Airplanes scattered randomly on the floor

Contrary to popular belief, SEO isn’t something you set up once and never touch again. SEO is constantly changing, which means marketers have to be on the lookout for new…

A side view of an Amazon Alexa

Natural language processing has made search engines more adept at serving our needs. But as search engines become more complex, brands have to keep up. Trending technology like voice search…

Free SEO Audit What's Your SEO Score? Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase. Free Tools...

If you want organic traffic, SEO is the first place to start. SEO is the foundation of any successful website and should be the bedrock of your digital marketing strategy. …

Marketers have been saying it for years: content is important for growing your brand. But it’s not as simple as posting a blog to your website every week. Brands have…

Site structure isn’t just for web developers. As a marketer, you have a real stake in how your site is structured. In fact, the backend structure of your site influences…

Good marketing revolves around data, but not just any data will do. Brands have to collect informative data that helps their marketers take better action. No matter your audience, industry,…

SEO is an effective, affordable, and organic way to boost your business’s website traffic. Thanks to increased competition in search engines, brands are no longer treating SEO as a nicety,…

In the online world, authority is king. It’s the necessary ingredient for building a brand, connecting with customers, and making more sales. But how, exactly, do you know if you’re…

Brands spend a lot of time and energy on their marketing campaigns. Content, PPC, SEO, web, social—every avenue where you promote your business comes with opportunities and costs. You probably…

Once known as Google Webmaster Tools, the Google Search Console has changed a lot over the years. Google is famous for its rapid-fire changes and updates, and Search Console is…

TL;DR – Do you know what you’re doing and just need an SEO checklist for your site migration? Download our 30 step checklist in Google Sheet format here. Migrating your…

There’s no doubt about it: WordPress is an amazing content management system. No matter your business, customers, or industry, this platform has the flexibility and tools to build your professional…

Every marketer knows that data-driven campaigns are the key to better audience insights and increased conversions. But what happens when you’re drowning in too much data? With 51% of marketers…

What is Google Trends? Google trends is a free tool offered by Google that allows users to measure interest of a given search query. The tool shows the interest over…

SEO is all about optimizing your content for search engines. Or is it? When we dig into the origins of SEO, we have to remember that SEO isn’t for the…

There are over 65,000 Google searches every second. SEO is a critical tool that helps site owners grab their share of these searches. However, SEO is a moving target. Best…

Have you ever heard the phrase, “Pics or it didn’t happen”? Marketers have a similar battle when it comes to website performance metrics. Too often we see marketers measuring the…

Congratulations! You’ve found the site that will seemingly answer all of your questions and has exactly what you need – but it won’t load. The culprit could be page load…

Social media, a term coined to describe various internet-based networking platforms, is not a product of the millennium. In fact, it has technically been around since the 1970s. However, when…

Dear Prospective customer, Business publications have been saying that the search engine optimization space is one of the industries with the largest number of firms closing their doors each year….

Today’s digital marketing ecosystem is so complex that often the depth is lost on C-suite leaders who are not marketers. In several roles, my lead has asked me to explain…

Google does not have the time and resources to constantly review every single page on the web. With over 1 billion websites and the number constantly growing, Google has to…

No matter what your business goals are in the digital space, one of the most powerful tools available is Google Analytics. Not only is the software free to use, but…

Over the last few years, you’ve undoubtedly come across articles about data protection or data privacy. It’s a topic that impacts everyone. And with so many breaches in data security,…

Getting your business listed on Google Maps is an important part of getting traffic to your site. When your business is listed, you’re not only able to gain visibility in…

TL;DR – Create a sustainable SEO blog strategy by restructuring blog post URLs to branch off of their respective category, service, or product pages. According to Wikipedia, the term “blog”…

In the 1970’s, the Dallas Cowboys earned the title of “America’s Team.” As much as the saying may annoy people, it’s really true. The franchise has five Super Bowl championships…

There are only two ways to earn fantasy football respect at Logical Media Group: Win Win(ning team name) Both are no easy task. When it comes to team names, it…

We know the main factors in terms of SEO – relevancy + authority. Links to your site obviously still matter. As does the quality of those links. On-page optimization is…

Client: An independent commercial finance company based in Chicago. Goals: Working with Logical in a one-month SEO setup, the goals were to choose optimized keywords in order to drive traffic…

Client: The Legacy at Millennium Park, a 72 story luxury residential skyscraper located in the cultural heart of Chicago. Goals: Increase the quality and quantity of non-branded visitor traffic to…

Client: 3rd Coast PR, a public relations firm located in Chicago’s prestigious Streeterville neighborhood. Goals: 3rd Coast PR’s main goals were finding a long term and permanent solution to driving…

I am basically addicted to Google Maps. I use it for nearly everything. If I’m looking to order food, a lot of times I’ll just do a quick Google Maps…

Google recently made changes to the layout of their search results page, which I have broken down below. They made four significant changes: They removed the paid ads from the…

The National Foundation for Credit Counseling, the nation’s largest and longest serving nonprofit financial counseling organization, offers a number of financial counseling services including credit, housing and student loans. When…

Before working with Logical Media Group, an electronic cigarette company was experiencing an average decline of roughly 1,348 organic search engine sessions per month (over a 10-month period) per the…

Have you ever used Google Maps? Of course you have, it’s one of the best inventions ever. If you’ve seen Google Maps, you’re probably familiar with Google local search, or…

Plenty of potential digital marketers can always ask themselves, should I be participating in pay-per-click advertising (PPC) in addition to my search engine optimization efforts? Anyone who wants to drive…

Free Character Counter Optimize your title tags and meta descriptions. Paste the text you need to count into the text area below to get an accurate character count. Free Tools...

Free SEO Checklists Please share this page to download the free website, landing page, and local SEO checklists. To share, simply click the blue “PAY WITH A TWEET” button. Free...

Any digital marketer worth their salt knows how important tracking is. Whether you’re looking at page views, button clicks, or conversions, having insight into how your visitors interact with your…

You’ve setup your site and want to ensure you have the best tracking foundation possible. However, the more you want to track, the more code you need to add to…

Who would have thought the childhood game Telephone would be as relevant to our day-to-day experiences as adults? We all remember playing the game. One person would whisper an arbitrary…

Choosing an SEO agency can be overwhelming if you do not know what to look for in a new company. Search engine optimization in the past few years has been…

SEO and UX: Optimizing for Mobile Long gone are the days of optimizing sites for robots. Meta keyword abuse is a thing of the past. Keyword stuffing is penalized by…

You may have heard that the Chicago Cubs won the World Series this year. Yes, for the first time since 1908, the Cubs brought home a world championship in what…

I am going to preface this post by saying one thing: I love technical SEO. The thought of performing an SEO audit to help identify site architecture issues for a…

Ranking where you want for your chosen SEO keywords is part of a long, tenuous process in the world of search engine optimization. However, when talking about the end goals…

(“hey Siri”), What is the difference between a Web Design Site Map and SEO Site Map? A Web Design Site Map is the first stage of the process of creating…

What is a Full-Stack Marketer? A Full-Stack Marketer is a digital-advertising specialist that has several years of hands-on experience working in the majority of digital-marketing channels that exist today. I’ve…

With the much talked about iOS 7 update from Apple, it’s clearer now more than ever that flat design is just what the user ordered. Gone are the days of…

How many of you or your clients still worry about webpage content being “above the fold”? If you’ve never heard this expression, let me enlighten you real quick. Being “above…

They say Google doesn’t love you until people love you. At least this is the notion marketing veteran Wendy Piersall has purported, and I agree. It makes sense doesn’t it?…

Google Maps & Local Pack SEO Put your brick & mortar on the map Does your business have a physical location? Or multiple locations? If so, you can drive traffic...

Technology is critical for PPC success. AI-powered technology, in particular, is great for PPC, managing everything from keyword research to analytics.  Although it was once incredibly expensive to use AI,…

Conversions are one of the best metrics to measure your PPC efforts. But in the search for new customers, conversions aren’t always the best place to focus your attention.  You…

PPC campaigns have a very thin margin of error. PPC platforms are known for being complex and finicky—get one aspect of your campaign wrong and you risk losing your entire…

PPC platforms come with so many features that it can take months to get up to speed. But knowing the ins and outs of these features is the key to…

Google is the go-to company for so many things: searching for information, shopping, and even PPC ads. Google Ads is definitely one of the most popular options for PPC ads….

Every brand wants to eke more results out of their PPC campaigns. When done with finesse, PPC affords as much as a 200% return on campaign spend. It’s no wonder…

It’s important for marketers to stay in the know with the latest PPC practices. While we can learn a lot directly from PPC platforms like Google, sometimes it’s best to…

Digital marketing is one of the best ways to get measurable results for your brand. Of all the strategies available to digital marketers, PPC is one of the most challenging…

Google Ads is one of the most effective PPC platforms available to marketers. However, competition and flighty search trends can deplete your PPC budget in no time. You need targeted…

Marketers do a lot of things to bring in new customers. Depending on your audience, business, and strategy, some of these tactics work better than others. Often marketers have to…

When most people go on a first date, they don’t expect a marriage proposal. There’s a natural progression to the relationship before that point; you spend time together and get…

Soon the days of sifting through Google search results will be a thing of the past. A simple, “Alexa, where’s the nearest coffee shop?” is all we’ll need to find…

Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC…

PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

2018 is well behind us. Now is a perfect time to gather your 2018 PPC data to determine what needs adjusting for 2019. While conversion rates and cost per click…

When implemented correctly, PPC is a great way to drive traffic to your site. It’s exciting to see spikes in web traffic attributed to your PPC efforts. That must mean…

2018 is long gone, but it left a lasting imprint on the future of advertising. As we dive headfirst into 2019, it’s clear that big changes are happening in the…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Running a Pay Per Click (PPC) campaign for your business can have a large impact on your bottom line. Set up correctly, you can establish consistent ROI and grow your…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to…

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group! Based out of the historic River North neighborhood, our agency holds firm to the belief that we…

It is understandable that people are tired of hearing about the Cleveland Cavaliers and the Golden State Warriors. After all, it is the fourth consecutive Finals matchup for the two…

The legendary Leonard Cohen once gave his nephew advice about dating women, “Listen well, then listen some more, and when you think you’re done listening listen some more.” He was…

It’s a question as old as time. Well, perhaps as old as AdWords anyway, which is just about 18 years old. It’s not quite as dramatic an opening to say,…

The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the…

We co-hosted a presentation with Google at their Chicago office and the focus for our material was on search engine marketing and how a PPC campaign can enhance an existing…

One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in house or for an agency, is how best to track conversions. There…

How to be a Facebook Advertising Vigilante As a moth drawn to a flame, my eyes and mouse hovered over the article “You won’t BELIEVE what these teen heartthrobs look…

“Your ad experience may differ from someone else” You’ve poured thousands of dollars into your brand-new PPC account, but you’ve stopped seeing your ad appear. “This doesn’t make sense! How…

In Part 1 we explored some ideas for negatives in the search arena; today, we’ll explore some areas beyond that realm, including what we should do about the myriad sites…

It’s Halloween month around our offices, and, last I checked, the world, as well (we like to keep up to date on current trends), and in celebration of one of…

Some might say that Web Design and PPC go more hand in hand than any other two digital channels. The main reason for this is twofold: firstly, the development side…

It is no secret that computer generated imagery has opened horizons in terms of what storytellers can achieve with their narratives. No longer are filmmakers, commercial videographers, and content teams…

At its base, branded content features a formula of theme + conflict = call-to-action, which was broken down in detail in our blog on content in the digital space. Understanding…

The integration of digital elements with footage is nothing new. This tutorial will look at adding a digital bottle element with live action footage, using a stand-in model to emulate…

When the word commercial comes to mind, it often brings up connotations of a heavy handed, 30 to 60-second pitch as to why a company or product is the best…

One of the toughest tasks for a cinematographer is to achieve indoor lighting design that is motivated by a source, or appears practical within the given narrative and environment. This…

You have a perfect composition, a picturesque setting, beautiful actors and brilliant lighting, however the exterior of your shot does not thrill, thanks to horrible weather. This scenario is pretty…

The mood of an image or video can be dictated by a number of factors, such as composition, lighting, set design, and color. This blog will take a look at…

When one thinks of corporate videos, the thought often associated is the traditional, sit-down interview in an office where the subject discusses their company and mission. How about brands selling…

When it comes to streaming videos, the question we get asked the most is what streaming platform is best for my site? By default, most businesses and individuals will gravitate…

Batteries charged, light kit packed, you hit the road…only to forget the camera. Prepping for your first on-location shoot can be a hectic experience, often leading to forgotten items. While…

Like the rest of the internet, social media iterates at a breakneck speed. In a matter of weeks, a platform can completely change not only its user-facing design, but completely…

Everybody knows social media is the hottest thing on the web. However, while businesses know they need to be on social, many aren’t using social media to its greatest potential….

In the age of social media, a barrage of images, texts, and ads constantly bombard us as soon as your mobile app opens on your phone. A recent study by…

Traditional advertising required marketers to take a “spray and pray” approach. They were unable to quantify how many people they reached, who they reached, and if the users were even…

Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified,…

Driving traffic to a website is just one part of the goal for business owners. There’s also the issue of what to do once the users are on the website….

A smartphone with the Amazon app loading

While Google might be the go-to for all things search, Amazon is still the king of eCommerce search. Many people go to Amazon, not Google, when they want to buy…

Retail pundits love claiming that Amazon is killing brick and mortar stores. In an age where 92% of Americans shop online, in-store brands have a real concern for the continued…

Although a lot of shopping is moving online, in-store shopping is still important to your customers. In fact, eCommerce still accounts for only 15% of all product sales, with the…

Black Friday officially marks the start of the holiday shopping season. Famous for its doorbuster sales, Black Friday creates a consumer frenzy. In fact, 30% of all annual sales happens…

Amazon has been dominating the eCommerce world for years. The reigning king of product-led search, Amazon has expanded to new territory like grocery delivery and voice search. In 2019, Amazon…

When customers peruse the aisles of a brick and mortar store, shelf layout and packaging catch the buyer’s eye and lead to a sale. You don’t have that luxury in…

One in three dollars spent in the U.S. is spent online. In the eCommerce space, Amazon dominates with a 49% market share, or a 5% share of all retail. That’s…

Customers are shopping online today more than ever before. eCommerce is expected to rake in $3 trillion globally by the end of the year. In a space rife with competition,…

Amazon recently announced that they’re making drastic changes to their pricing rules. While many third-party sellers say it’s a cause for celebration, don’t pour the champagne just yet. Amazon is…

Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true…

Amazon is an advertising juggernaut. The eCommerce giant doesn’t show signs of slowing down any time soon. In fact, as of September 2018, Amazon overtook Google as the leader in…

2019 will be the Year of the Pig in the Chinese Zodiac. But for marketers and advertisers, 2019 will be the Year of Amazon. While Facebook and Google own the…

October is officially the start of the holiday season. And, most importantly for marketers, it’s the early start of the holiday shopping season. This is a busy time of the…

Amazon began as a bookseller and they have scaled their business up to be one of the largest online retailers on the planet.  They have expanded their product offering to…

With the recent Facebook algorithm debacle, many brands have started using pay-per-click (PPC) advertising to find their audience. Google and social media PPC have been around for years. They’re an…