Why You Should Avoid Buying Email Lists
We all are seeking a quick fix or an immediate solution to our problems. Email marketing isn’t an exception. Building your email marketing list takes time, and we don’t mean a few weeks. Seeing an impact on your email marketing list is an ongoing process that needs a unique strategy to identify new opportunities and […]
Using an Email Marketing Customer Journey to Guide Your Workflows
With so much going on in the digital landscape, customer interactions and transactions predominantly take place online. The ever-present challenge that businesses face is to be engaging and retaining their audience, and to do so effectively. So, how do organizations identify a challenge and create a solution for that challenge? By taking advantage of the […]
Why Quality Content is Important to the Success of Your Business
We have all likely heard the phrase “content is king,” but what does that actually mean, and why should you care? Today, it is understood that to operate a successful and scalable business, you must have a solid online presence. In order to do so, investing in quality content that serves a purpose is non-negotiable. […]
How Leveraging Your CRM Database Can Help Achieve Your Business Goals
Effectively managing customer relationships is crucial for sustainable growth and success in a competitive business landscape. That’s where a Customer Relationship Management platform (CRM) comes into the fold. A CRM system serves as the foundation of your customer interactions, enabling you to streamline business processes, enhance customer satisfaction, and drive business growth from lead generation […]
The Value of SMS Marketing
Direct-to-consumer (DTC) brands have become increasingly popular over the past few years. These brands focus on selling products or services directly to consumers. In doing so, they cut out the middleman and are able to offer a more personalized shopping experience. One of the most effective ways that DTC brands can reach their target audience […]
How to Change Your Marketing Strategy in Light of Google AI Chatbot Update
There’s a lot that can be said about artificial intelligence (AI), and more specifically about the latest in conversational AI and generative AI that is being used by Google and Bing in search using these large language models (LLMs). You’ll know them as Bing GPT-4 by OpenAI and Google Bard—AI-powered chatbots generating search results. In […]
The Value and Advantages of Email Marketing
Most, if not all, businesses and organizations look for the most effective and cost-efficient way to get our message, service, or product out to our target audience. Email marketing is a powerful tool that gives businesses the opportunity to reach and engage their customers directly. Despite the rise of organic and paid social media, the […]
How to Multiply Your Time With Email Marketing Automation
How Email Marketing Automation through Workflows and List Segmentation Can Multiply Your Time Is your email marketing strategy taking too much time away from what’s important, or is it empowering your team with the freedom to pursue additional goals? Utilize workflows and list segmentation automations in email marketing, as they will allow all parties to […]
Journey-Based Advertising for Prospecting & Converting
When the year starts afresh (and even throughout the year as strategy can change), it can often be a challenge to find and implement new ways to help improve your brand’s growth. We seem to be constantly inundated with numerous ads throughout our time scrolling social media. A few may catch our eye but many […]
An Amazon State of the Union for Marketplace Users
If you are selling and advertising on Amazon, you’re probably noticing a lack of efficiency over the past few months. If you’ve been advertising for years, you’re likely seeing this trend extend far beyond that. Specifically, broad match targeting on Amazon has become increasingly expensive as of late, and what’s worse is its lower efficacy. […]
An Opposites Attract Match Made in Heaven: Organic Social Media and SEO
Although like any odd couple, maybe even Walter Matthau and Jack Lemmon from The Odd Couple, organic social media and SEO may seem like ever the… odd couple. Maybe even the opposite. However, when two warring sides — maybe simply just two opposing sides — come together, it’s a match made in heaven. And when […]
How to Create an Effective Full Funnel Marketing Strategy for SEO
Every business needs a full funnel marketing strategy to attract new audiences and find qualified leads. What is a full funnel marketing strategy? The primary goal of a full funnel marketing strategy is to capture as many qualified leads as possible. It starts by reaching a wide audience and narrowing down the audience over time, […]
Why Your Company Should Use a Fractional CMO Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]For some organizations, assumed hires are full-time C-suite positions including Chief Financial Officer (CFO), Chief Marketing Officer (CMO), Chief Technology Officer (CTO), […]
What is Holistic Marketing and How to Take Advantage of being a Holistic Marketer
By Brittany Gora and Katherine Rupp As more businesses work to refine their presence on the Internet, staying relevant in a vast online landscape continues to be competitive. To win over potential customers, you must integrate all your efforts, and this method of incorporating all strategies is part of holistic marketing. By definition, “holistic marketing” […]
Three Google Analytics 4 Features to Get Excited About
In October 2021, Google announced its latest iteration of the Google Analytics (GA) platform: Google Analytics 4 (GA4), and there are plenty of exciting new GA4 features that we believe will make this update worth the learning curve. The three GA4 Features That We’re Most Excited About: 1. Enhanced Measurement While Google Analytics Universal focused […]
How to Re-Engage Email Subscribers
We know how frustrating it can be to spend time copywriting an email marketing campaign, have it be sent out to a specified email list, and finally… to find out it garnered little to no results when looking at the email campaign metrics. While there could be various factors causing this — including your subject […]
