An In-Depth Look into Analytics with Google’s Switch to GA4
Google’s web analytics newest update, officially dubbed Google Analytics 4, is replacing Universal Analytics by July of 2023. The switch to GA4 will provide an even more in-depth look at predictive insights, further integration within Google Ads, and cross-device measurement capabilities. Google Analytics has been one of the most useful tools for businesses to understand […]
Tips For Seasonal Cleaning: Striving For and Establishing Digital Marketing Goals and Objectives
With spring, or any new season, there is often a need for identifying areas to clean and organize. Tidying up around the house and physical office space is essential and likely needed, but while you’re doing that, consider looking at your digital marketing efforts as well. You may feel tempted to keep things as they […]
Logical Media Group Acquires SoMe
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group was born out of a desire to build something unique in the digital marketing landscape of Chicago. What started […]
Easy User Experience Improvements for Any Website
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We’ve all been there — you type in a website’s URL or find it from the Google search results only to be […]
Morality in Advertising: Gender
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]When we think about morality in our lives and actions, we need to move away from a stereotypical black-and-white view and be […]
LMG Awarded 2021 Great Place to Work Certification
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group is a full-service digital marketing agency located in the River North neighborhood of Chicago whose mission is to craft […]
Is Digital Marketing a Good Career? Here’s What to Consider
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Whether you’re a student about to graduate from college or a seasoned employee thinking of making a career change, chances are, you’ve […]
LMG Awarded as a Top Digital Marketing Agency for B2B Companies by Clutch
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group has been awarded as a Top Digital Marketing Agency for B2B Companies in Illinois by Clutch and our clients! […]
New eCommerce Store? Try The 7 Best Free Plugins For Shopify Now
Although sales took a global nosedive in March and April of 2020, eCommerce maintained strong overall growth. As we navigate to a new normal, it’s clear that more customers want to skip brick and mortar experiences in favor of eCommerce. If you’re a retailer, you’re leaning into the online space for boosting sales. But, while […]
Smart Redirect Strategies for your Site Migration
An exciting time full of user experience (UX) adjustments, graphic design, and landing page copywriting is when a company undergoes a website migration project. However, sometimes brands forget a critical component of their site migration and how SEO is incorporated into it: redirect chains and loops. Redirects can make or break your website. They can […]
The 3 Reasons for eCommerce Cart Abandonment—And How To Stop It
Businesses of all sizes and industries are getting into eCommerce, and for good reason. More than half of all millennials shop online regularly. With this many people flocking to digital shopping spaces, retail businesses are keeping the pace. Customers want to shop quickly and efficiently, no matter their device. As an eCommerce business, it’s your […]
10 Must-Have WordPress Plugins
WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease of use is part of WordPress’s charm. WordPress lets you extend the functionality of your site with snippets of code, called plugins. The importance of […]
7 Essentials of an eCommerce Website
In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping has retailers moving from the physical space and into the online realm. The problem? That means your eCommerce brand will face even more competition in […]
Logical Media Group Ranks No. 1,999 in Inc. Magazine’s 2018 5000 List of America’s Fastest-Growing Privately Held Companies
INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year. LMG earned a respective rank of 1,999 out 5,000 on a list that comprises the fastest growing, U.S. based, privately owned companies. Inc. Magazine annually […]
Using WordPress vs. Drupal
Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze. How on Earth are you supposed to create a website? What’s the easiest way to get online and start selling your brand? In our experience, […]
10 Reasons Why You Should Utilize Email Marketing
Thanks to new marketing platforms — whether it’s ChatGPT or other AI advances to social media avenues like TikTok — it’s an exciting time to be a digital marketer. At Logical, we like to focus on these cutting edge platforms and new technologies, but at the crux of it, one digital marketing platform consistently performs […]
