How to Boost Blog Performance & SEO With Topical Authority
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Blogging may seem like an SEO strategy from the MySpace era. But as Google continues to refine its algorithm and prioritize content […]
The Top 5 Sales Questions To Ask A Digital Marketing Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]After being in a digital marketing-specific sales role for the past 7 years, I have truly been asked just about every question […]
SEO Roundtable: Underrated Tactics to Boost Your Organic Search Traffic
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]A solid SEO strategy is one of the best investments you can make for your website. While it may not deliver the […]
LMG Awarded as a Top Digital Marketing Agency for B2B Companies by Clutch
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group has been awarded as a Top Digital Marketing Agency for B2B Companies in Illinois by Clutch and our clients! […]
Are You Getting Scammed? 5 Tips To Stop Ad Fraud
With more businesses ratcheting up their ad spend, 2020 is shaping up to be a big year for digital advertising. But as advertising spend balloons in a post-pandemic world, it’s important for advertisers to remember one big issue in online advertising: fraud. Did you know that advertisers spend billions of dollars every year on ad […]
Immediately Boost Conversions With These 4 Lead Form Tips
With online traffic continuously increasing , businesses are working hard to appeal to more online shoppers. But with a renewed focus on digital marketing, we have to remember the basics. Namely, how are you converting website visitors into customers? Chances are, you’re using lead forms to generate interest in your business. Because these forms capture […]
Need PPC Results? 5 Tips to Reduce Your CPC in Google Ads
Done right, PPC campaigns get fast results on a budget. But too often, advertisers face high PPC costs for little engagement. As the economy slowly recovers from the COVID downturn, brands are looking for cost-effective ways to bring more customers into the door (virtually, of course). Whether you’re dusting off your pre-COVID campaigns or trying […]
Sell Your Products On Facebook: The Why And How Of Facebook Shops
Online retail is projected to earn over $4 trillion in 2020. Even in the shadow of a pandemic, businesses that sell online stand to make plenty of sales as shoppers quarantine from home. But what if you can’t afford to sell your products online? Or what if you need another, more ROI-friendly avenue to sell […]
What You Need to Know About Google’s “May 2020 Core Update”
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Google is constantly working to refine its algorithm to deliver the best possible experience to its users. And while many of these […]
How The SEO Pros Maximize Results With Human- And Bot-Friendly Content
Chances are, your business is part of the 53% of businesses that invest in content marketing. Content is a powerful tool not only to bring in more customers, but to boost your business’s search rank. But what happens when, despite your best efforts, the blogs you spend so much time writing get zero ROI? The […]
How Location-Based Targeting Affects Search
The world of SEO is changing because more and more users turn to their mobile phones for information. Because we can access information on the go, we’re using smartphones to look for lunch spots while we’re at work, a mechanic when we’re at home, and for hot night clubs when we’re traveling. Mobile-first searches have […]
Can SEO Be More Predictable?
Contrary to popular belief, SEO isn’t something you set up once and never touch again. SEO is constantly changing, which means marketers have to be on the lookout for new SEO practices. However, many small businesses are disappointed with their existing SEO strategies. That’s because SEO is incredibly complex; you can’t assign SEO to an […]
Free SEO Audit
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” class=”hero margin-s” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Free SEO Audit [/vc_column_text][vc_column_text el_class=”page-heading”]What’s Your SEO Score?[/vc_column_text][vc_column_text el_class=”intro”]Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.[/vc_column_text][/vc_column][/vc_row][vc_row […]
5 Trends to Know for SEO-friendly Content Marketing
It’s been said for years: content is important for growing your brand. But it’s not as simple as posting a blog to your website every week. Brands have to write relevant content on the right platform for the right audience — and put content optimization for SEO into practice. SEO is about optimizing your site […]
The 10 Best Google Analytics Functions for Every Company
Google Analytics is an extremely valuable tool for any website owner. While other analytics solutions are certainly on the market, Google Analytics is the most common and integration-friendly platform out there. This free platform is also essential to demonstrate ROI on your marketing efforts. The downside is that Google Analytics, or GA, isn’t always an […]
Regex Basics to Know for Screaming Frog and Google Analytics
Every marketer knows that data-driven campaigns are the key to better audience insights and increased conversions. But what happens when you’re drowning in too much data? With 51% of marketers saying they want to make more data-driven decisions, it’s clear that they have an uphill battle to make meaning from this data. To make sense […]