We develop strategies that generate traffic and improve search engine rankings
Our Chicago-based SEO experts are readily equipped with the passion, knowledge, and skillset needed to increase your online visibility through Google and other major search engines. Invest in our Chicago SEO solutions and you’ll get the experience and digital marketing expertise needed to bring qualified users to your business.
The Logical Media Group SEO Philosophy
While SEO campaigns can sometimes feel overcomplicated or convoluted, we like to keep things simple. If you consistently strive to offer the best user experience and provide your target audience with helpful information that answers their questions, search algorithms will reward you. Over the years, the search landscape has drastically changed as AI and Google become more and more sophisticated. However, one thing has remained unchanged: websites that always put their user at the forefront will see success, and those who do not will be penalized.
A Look at Our SEO Services
Keyword Research
Our Chicago SEO team will gather thousands of different keywords and pull a number of metrics to determine a keyword’s potential value. These include search volume, our own proprietary competition formula, and other different variables in order to determine how valuable these keywords are for different pages on your website.
On-Page Optimization
At Logical, we believe in joining effective SEO recommendations with a positive user experience to maximize your site’s performance. From title tags and meta descriptions to H-tags and internal links, we’ll work with you to recommend on-page updates that increase both organic traffic and conversions.
Technical SEO
Before your site can rank in position 1 for your target keywords, it needs to be effectively crawled and indexed by search engines. From XML sitemaps to Core Web Vitals and site speed, our team will audit your site’s overall structure and functionality to ensure an optimal experience for both search engines and your target audience.
High Quality Content Creation
The Logical SEO team will craft and execute a content marketing strategy that will serve multiple purposes. First and foremost, we will seek to create content that answers any questions your target audience may have, and provide them with trustworthy and accurate information in a way that is easily digestible. Additionally, we will ensure the structure of the content (title tags, headings, schema, etc.) and our target keyword strategy are implemented properly to attain high rankings on the search engine results page.
Local SEO Services
For businesses that have a physical location, such as corporate headquarters, retail stores, and restaurants, a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. Our process includes claiming and optimizing your local business listings with user & search-engine friendly content, optimizing location specific landing pages to rank for local search results, as well as reporting on local engagement.
Link Building
When it comes to building your site’s domain authority (which allows your website to be more competitive), quality content and backlinks are key. Our Chicago SEO team will create a strategy to bring qualified, top-of-funnel traffic to your site, audit your website’s backlinks, and create a link building strategy that will help your website compete for high-value search traffic.
Conversion Rate Optimization
Through different strategic optimizations and A/B testing, our full-service digital marketing agency can help convert more website visitors into customers and improve your lead generation efforts. Through specialized software, we can test different pages, buttons, messaging and more to see how your users engage with different elements of your website.
In-Depth Reporting
Our job is to communicate the value of our SEO strategies through clear and transparent reporting. You’ll be able to see where you’re ranking for each of your optimized keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.
Free SEO Audit
What's Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
Our SEO Process
This is where the magic happens, we take our proven and measurable approach and customize it to your specific business needs.
Step 1: Map Out Priorities
The first step of any journey is identifying where we want to go. What do we want your online presence to look like? Our team will conduct research on your industry’s search landscape- How does your target audience utilize Google search? What is your competition doing? From there, we map out our goals (and we aren’t afraid to think big), identify what on your website is already working, what is not, and where there are gaps.
Step 2: Increase Organic Visibility
After we have our priorities confirmed, our Chicago SEO experts can get down to work! We employ an array of the tools to ultimately improve your technical site health and architecture, and ensure the content on your website is first-in-class and poised to beat out the competition.
Step 3: Refine & Harvest
Once your site is ranking well and driving organic traffic, we can begin to refine our efforts to ensure the traffic and leads coming to your site are as pre-qualified as possible. This is when our team will begin layering on CRO tactics to get a granular understanding of how users interact with the site, and to start harvesting more leads and customers!
How Search Engines Work
Search Engine Optimization (SEO) is a fun, fast paced, and ever-changing industry. The major search engines have a tedious task at hand. They continue to invest heavily into fighting spam, understanding semantics, and ultimately ensuring the most accurate and insightful search results for their users. Google in particular has more than 30 trillion websites in its index. Every time someone searches something in Google, Google must sift through all of those in attempt to offer the ten very best results out of what could be millions (or sometimes billions) of relevant webpages.
Mike Shatzman
Proprieter/GM
