Improve Your Marketing with Call Tracking

Someone dialing a number on an office phone

Traditional advertising required marketers to take a “spray and pray” approach. They were unable to quantify how many people they reached, who they reached, and if the users were even interested in the product. Today it’s a different story. Digital marketers are able to measure most of their efforts, whether through social media, email, or…

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Optimizing Conversions With The Power of Analytics

Generic drawings of various charts and graphs

Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified, we can make marketing even more effective with data-centric approaches. If you’re investing in marketing at all, and especially in content marketing, analytics data should…

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How to Get Conversions On Your Website

How to get conversions on your website

Driving traffic to a website is just one part of the goal for business owners. There’s also the issue of what to do once the users are on the website. You can be driving a ton of traffic to a site – whether it’s direct, organic search, pay-per-click or social media. However, what happens if…

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