Cost
Chief marketing officers are expensive, and may not deliver good ROI for small- to medium-sized businesses without the budget or demand for a full-time CMO.
Fractional CMO Services
Fractional CMO Services: Reach Your Goals with Better ROI
Looking to uplevel your marketing efforts, launch a new offering, or redefine your brand without the expense of a full-time CMO? Logical Media Group’s fractional CMO services combine the strategic expertise and strong business sense of a seasoned CMO with a deep knowledge of digital marketing to help you reach your goals more efficiently.
Signs you need a fractional CMO
Executive marketing leadership without the cost and complexity of a full-time hire.
Scope
While a good CMO understands the big picture and how it’s best leveraged to meet business goals, their generalized expertise means they’ll need to build a significant marketing team – either in-house or outsourced – to execute on the plans they make, adding further complexity and inefficiency to your marketing program.
Turnover
On average, CMO is the shortest tenured position in the C-suite. This turnover can be disruptive, and it is expensive to recruit and hire CMOs.
How Logical Media Group can help
More capabilities at a lower cost.
Strategy and execution under one roof — at a fraction of the cost of a traditional CMO.
How Logical helps
Strategy meets technical expertise — consolidated leadership and hands-on execution.
Strategy Meets Technical Expertise
We offer our clients an unprecedented level of consolidation by serving as both the strategic guide to their marketing departments as well as the executioners of work. Our team of seasoned marketing experts will work with you to set goals and build a blueprint for success before working with Logical’s team of skilled digital and creative specialists to continually implement, measure, and optimize your campaigns.
Transparency
With Logical at the heart of your marketing department, you don’t have to worry about a bottleneck between strategy and execution, or between you and the data you need. From setting goals and formulating KPIs to developing comprehensive reporting and systems to track progress, Logical will ensure you see where your marketing is headed and understand the roadmap to get there.
One-Stop Shop
Logical unifies strategy and execution under one roof so your marketing program stays cohesive, measurable, and easier to manage without juggling multiple vendors.
Marketing Operations Support
Whether you need marketing leadership or a full marketing department, we’re here to help. Our team of experts can act as your fully outsourced marketing department, work with or recommend other third-party vendors, or even manage internal marketing teams to minimize your time commitment and ensure a cohesive approach throughout your marketing initiatives. If you choose to use Logical as your full marketing department, you’ll get a Fractional CMO and the team behind them for less than the price of hiring a CMO in-house.
An Outside, Expert Perspective
One of the primary reasons companies hire digital marketing agencies is that those agency teams bring the learnings from their entire, diverse portfolio of accounts to the table, lending efficiencies and perspectives that cannot be gleaned from an in-house team alone. We apply this same concept to our entire portfolio of marketing strategy and fractional CMO accounts, sharing discoveries, insights, and results among our team to ensure our clients are on the cutting edge of industry and marketing trends.
Our Process for Fractional CMO Services
Strategy, execution, and reporting under one roof.
When you work with Logical for Fractional CMO services, you get a head of marketing and the team behind them for less than the cost of hiring a single CMO in-house. We’ll appoint a Client CMO from our team to lead the initial strategy and discovery process, then assign your full team to support the ongoing execution, operations, and reporting.
Our fractional CMO process
Discovery & Goal Setting
In this initial onboarding phase, your fractional CMO will get to know you and your team, deep-dive into your business objectives, and conduct research to understand your industry and competitive landscape. Then, we’ll work with you to set goals and establish KPIs that will act as the springboard for the development of your marketing plan.
Marketing Plan Buildout
Whether your marketing plan centers around hitting revenue goals or introducing a new product or service to market (or both!), its success will hinge on reaching the right audiences with the right message at the right time. Logical’s approach sets you up for success by covering all these bases.
Plan Execution & Budget Management
Once we’re aligned on the goals and marketing plan, we’ll allocate your marketing budget to the defined activities and platforms and begin deploying the campaigns. Meanwhile, our analytics team will configure tracking and build reporting dashboards to ensure we continually measure, evaluate and optimize to maximize performance.
As your fractional CMO partner
Your needs come first and our process comes second. While we always recommend an initial planning and discovery phase to ensure we reach your goals while maximizing ROI, we know there are simply some marketing activities that can’t wait.
At Logical, we understand digital marketing in today’s environment is more uncertain and challenging than ever and your team deserves an experienced marketing partner that will create real and impactful change to your brand and bottom line alike. If you feel your current full-funnel marketing strategy is lacking or needs improvement, we’d love to schedule some time and discuss how our services can match your goals and needs.
Industries of expertise
You wouldn’t hire the CMO of an ecommerce start-up to oversee marketing for an international SAAS brand, so why would your strategy for hiring a fractional CMO be any different? At Logical, each of our Client CMOs specializes in a few industries so you can feel confident your team understands your business and has experience leading similar organizations in their growth goals.
CPG
Specialized fractional CMO leadership for cpg brands.
Healthcare
Specialized fractional CMO leadership for healthcare brands.
B2B Software / SAAS
Specialized fractional CMO leadership for b2b software / saas brands.
Home goods
Specialized fractional CMO leadership for home goods brands.
Education
Specialized fractional CMO leadership for education brands.
Food & Beverage
Specialized fractional CMO leadership for food & beverage brands.
Sporting Goods
Specialized fractional CMO leadership for sporting goods brands.
Auto & Machinery
Don’t see your industry on this list? Contact us to inquire if our team has experience serving your space.
Fractional CMO Services – Frequently Asked Questions
What is a Fractional CMO?
A Fractional CMO is a part-time Chief Marketing Officer who works with your business to lead marketing strategy, team alignment, and performance—without the cost or commitment of a full-time executive.
What types of companies benefit most from a Fractional CMO?
Startups, growth-stage companies, and mid-sized businesses that need strategic marketing leadership but aren’t ready for a full-time CMO benefit the most. This includes companies undergoing rapid growth, digital transformation, or preparing for investment.
How is a Fractional CMO different from a marketing consultant?
A consultant advises; a Fractional CMO leads. They actively manage teams, own strategy and KPIs, and work across departments to ensure marketing is driving business results.
What does a typical engagement look like?
Engagements are typically structured as monthly retainers or quarterly contracts. They include strategy development, marketing planning, KPI tracking, team leadership, and campaign oversight.
Can a Fractional CMO manage our internal and external marketing teams?
Yes. They often bridge the gap between internal stakeholders and external vendors or agencies to ensure consistent messaging, efficient workflows, and aligned execution.
Do you offer industry-specific Fractional CMOs?
Yes. We match businesses with CMOs experienced in your vertical—be it SaaS, eCommerce, healthcare, B2B services, or beyond—to ensure relevant insights and proven playbooks.
How do you measure success for a Fractional CMO engagement?
Success is measured by clear, agreed-upon KPIs such as lead volume, CAC, ROI, revenue attribution, brand lift, or campaign performance—depending on your business goals.
How quickly can a Fractional CMO start working with us?
After an initial discovery call, most engagements can start within 1–2 weeks. We prioritize speed-to-impact while building a long-term strategy for scalable growth.
Ready to elevate your marketing leadership?
Let's discuss how fractional CMO services can help you reach your goals with better ROI.
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