We create campaigns that increase leads and drive sales
As a premier Google partner, pay-per-click advertising has long been one of Logical Media Group’s specialties. Our Chicago PPC consultants will be efficient in driving leads and sales to your business.
Research & Discovery
Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.
Strategy
There are a multitude of important factors in pay-per-click advertising in addition to the keywords you want to compete on. Where you want your budget allocated, which parts of the country (or world) you want to target and mobile phone targeting are other strategies that our team will present.
Setup
Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.
Monitoring
As a Chicago PPC company, we invest heavily in technology to ensure we have the most accurate and timely monitoring and reporting tools available in the PPC industry. This is extremely beneficial to our account managers that monitor your account throughout the week.
Account Management
There will be three team members assigned to manage your account, and all of our employees are located here in Chicago. Your company’s PPC account will have a manager, digital marketing consultant and digital marketing associate monitoring the results and optimizing for better performance.
Reporting
It’s critical that our paid search team reviews every angle of your account’s performance when looking to improve your PPC campaign. Clients meet with our team on a weekly basis to review these reports and discuss strategy.
Case Study – Physicians Immediate Care
Todd Vang
Chief Operating Officer
“They bring a proven test-and-learn philosophy to everything that they do and have become a true extension of our team.”
35%
Increase
in PPC CTR YoY on both site & foot traffic through 40 Midwest clinics.
45%
Increase
in PPC conversion rate YoY on both site clinic traffic.
34%
Decrease
in cost per lead.
Our PPC Setup Process
Our PPC account build out takes 30 days. We take a full month to carefully craft the right strategy and account structure. This is a collaborative effort that will require your involvement as we drive the process forward. We call this build the PPC tree structure and it is made up of a straightforward 4 step process.
Phase 1: Identify the different ways consumers can find your business
When you sign up with our Chicago PPC company, The first step in our setup will focus on which areas of the country and which devices (desktop, mobile, etc.) you want your account to target, as well as where in the account you want your media budget allocated.
Phase 2: PPC Keyword Research
Our team’s extensive PPC keyword research involves getting a list of keywords that have search volume and are relevant for your business, and we get these straight from Google. The keyword research also involves reviewing Google’s competition metrics to ensure you aren’t competing on keywords that are too competitive.
Phase 3: Creative PPC Text Ads
The text ad is what brings a user to your website. Our team will write compelling, informative text ads that speak to your target audience and draw in potential business.
Phase 4: Getting Your Account Up and Running
The final step in our PPC setup process is uploading your keywords and text ads into the interface for AdWords (and any other search engine you decide to run ads in). Once they are loaded and ready to go, our team will make sure the proper tracking is in place to observe conversions on your website. Once all this is ready, your account will be ready to be activated and bring money to your business.
Patrick McInerney
Ram Racing/GM
What our clients say about us
“Logical’s ability to deliver at the highest level, while always keeping our business goals at the forefront, has had an immensely positive impact on our business.”
Why Participate in PPC Advertising?
The search engine results have two main components, pay-per-click (PPC) ads and organic ads. These are two very distinct channels surfacing ads and competing for real estate on the same playing field. Search engine optimization (SEO) is more of a long term process, where as PPC is a more fast-paced and controllable process. With paid search, you can generate large volumes of traffic very quickly. One benefit of PPC is how specific you can be when running your ads. Not just in terms of keywords you’re competing on, but what part of the country, or even the world, you’re targeting, as well as the type of device a user is searching on and how close they are to a purchase.
In addition to running pay-per-click campaigns for search engines like Google, Bing and Yahoo, Logical Media Group’s team runs paid social media ads for Facebook, Twitter and LinkedIn.
We run PPC campaigns for all social media sites including:
Facebook, Twitter, Linkedin…and more
