We create campaigns that increase leads and drive sales
As a premier Google partner, pay-per-click advertising has long been one of Logical Media Group’s specialties. Our Chicago PPC consultants will be efficient in driving leads and sales to your business.
Research & Discovery
Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.
There are a multitude of important factors in pay-per-click advertising in addition to the keywords you want to compete on. Where you want your budget allocated, which parts of the country (or world) you want to target and mobile phone targeting are other strategies that our team will present.
Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.
As a Chicago PPC company, we invest heavily in technology to ensure we have the most accurate and timely monitoring and reporting tools available in the PPC industry. This is extremely beneficial to our account managers that monitor your account throughout the week.
There will be three team members assigned to manage your account, and all of our employees are located here in Chicago. Your company’s PPC account will have a manager, digital marketing consultant and digital marketing associate monitoring the results and optimizing for better performance.
It’s critical that our paid search team reviews every angle of your account’s performance when looking to improve your PPC campaign. Clients meet with our team on a weekly basis to review these reports and discuss strategy.
Case Study – Physicians Immediate Care
Chief Operating Officer
“They bring a proven test-and-learn philosophy to everything that they do and have become a true extension of our team.”
in PPC CTR YoY on both site & foot traffic through 40 Midwest clinics.
in PPC conversion rate YoY on both site clinic traffic.
in cost per lead.
What our clients say about us
“Logical’s ability to deliver at the highest level, while always keeping our business goals at the forefront, has had an immensely positive impact on our business.”
Why Participate in PPC Advertising?
The search engine results have two main components, pay-per-click (PPC) ads and organic ads. These are two very distinct channels surfacing ads and competing for real estate on the same playing field. Search engine optimization (SEO) is more of a long term process, where as PPC is a more fast-paced and controllable process. With paid search, you can generate large volumes of traffic very quickly. One benefit of PPC is how specific you can be when running your ads. Not just in terms of keywords you’re competing on, but what part of the country, or even the world, you’re targeting, as well as the type of device a user is searching on and how close they are to a purchase.
In addition to running pay-per-click campaigns for search engines like Google, Bing and Yahoo, Logical Media Group’s team runs paid social media ads for Facebook, Twitter and LinkedIn.