Fractional CMO Services: Reach Your Goals with Better ROI
Looking to uplevel your marketing efforts, launch a new offering, or redefine your brand without the expense of a full-time CMO? Logical Media Group’s fractional CMO services combine the strategic expertise and strong business sense of a seasoned CMO with a deep knowledge of digital marketing to help you reach your goals more efficiently.
The challenge: Signs you need a fractional CMO agency
Cost
Chief marketing officers are expensive, and may not deliver good ROI for small- to medium-sized businesses without the budget or demand for a full-time CMO.
Scope
While a good CMO understands the big picture and how it’s best leveraged to meet business goals, their generalized expertise means they’ll need to build a significant marketing team – either in-house or outsourced – to execute on the plans they make, adding further complexity and inefficiency to your marketing program.
Turnover
On average, CMO is the shortest tenured position in the C-suite. This turnover can be disruptive, and it is expensive to recruit and hire CMOs.
How Logical Media Group can help
More capabilities at a lower cost.
Strategy Meets Technical Expertise
We offer our clients an unprecedented level of consolidation by serving as both the strategic guide to their marketing departments as well as the executioners of work. Our team of seasoned marketing experts will work with you to set goals and build a blueprint for success before working with Logical’s team of skilled digital and creative specialists to continually implement, measure, and optimize your campaigns.
Transparency
With Logical at the heart of your marketing department, you don’t have to worry about a bottleneck between strategy and execution, or between you and the data you need. From setting goals and formulating KPIs to developing comprehensive reporting and systems to track progress, Logical will ensure you see where your marketing is headed and understand the roadmap to get there.
One-Stop Shop
With Logical at the heart of your marketing department, you don’t have to worry about a bottleneck between strategy and execution, or between you and the data you need. From setting goals and formulating KPIs to developing comprehensive reporting and systems to track progress, Logical will ensure you see where your marketing is headed and understand the roadmap to get there.
Marketing Operations Support:
Whether you need marketing leadership or a full marketing department, we’re here to help. Our team of experts can act as your fully outsourced marketing department, work with or recommend other third-party vendors, or even manage internal marketing teams to minimize your time commitment and ensure a cohesive approach throughout your marketing initiatives. If you choose to use Logical as your full marketing department, you’ll get a Fractional CMO and the team behind them for less than the price of hiring a CMO in-house.
An Outside, Expert Perspective
One of the primary reasons companies hire digital marketing agencies is that those agency teams bring the learnings from their entire, diverse portfolio of accounts to the table, lending efficiencies and perspectives that cannot be gleaned from an in-house team alone. We apply this same concept to our entire portfolio of marketing strategy and fractional CMO accounts, sharing discoveries, insights, and results among our team to ensure our clients are on the cutting edge of industry and marketing trends.
Our Process for Fractional CMO Services
When you work with Logical for Fractional CMO services, you get a head of marketing and the team behind them for less than the cost of hiring a single CMO in-house. We’ll appoint a Client CMO from our team to lead the initial strategy and discovery process, then assign your full team to support the ongoing execution, operations, and reporting.
1) Discovery & Goal Setting:
In this initial onboarding phase, your fractional CMO will get to know you and your team, deep-dive into your business objectives, and conduct research to understand your industry and competitive landscape. Then, we’ll work with you to set goals and establish KPIs that will act as the springboard for the development of your marketing plan.
2) Marketing Plan Buildout
Whether your marketing plan centers around hitting revenue goals or introducing a new product or service to market (or both!), its success will hinge on reaching the right audiences with the right message at the right time. That is to say, a message alone does not make a marketing plan, nor does the right channel mix. Logical’s approach sets you up for success by covering all these bases; while our digital strategists work with you to define target audiences and map out the right channel mix to reach them effectively, our creative and branding team helps develop key messaging to engage them.
3) Plan Execution & Budget Management
Once we’re aligned on the goals and marketing plan, we’ll allocate your marketing budget to the defined activities and platforms and begin deploying the campaigns. Meanwhile, our analytics team will configure tracking and build reporting dashboards to ensure we continually measure, evaluate and optimize to maximize performance. If you’re pacing ahead or exceeding your goals, we’ll make recommendations for how to best leverage the surplus.
As your fractional CMO partner, your needs come first and our process comes second. While we always recommend an initial planning and discovery phase to ensure we reach your goals while maximizing ROI, we know there are simply some marketing activities that can’t wait. That’s why we’re always happy to work with you to start or continue any can’t-miss initiatives during the planning process to keep the ball rolling.
Industries of Expertise
You wouldn’t hire the CMO of an ecommerce start-up to oversee marketing for an international SAAS brand, so why would your strategy for hiring a fractional CMO be any different? At Logical, each of our Client CMOs specializes in a few industries so you can feel confident your team understands your business and has experience leading similar organizations in their growth goals.
Here are a few of the industries we specialize in:
Don’t see your industry on this list? Contact us to inquire if our team has experience serving your space.
