‘Tis the season to up your holiday digital marketing game!
Since traditional holiday shopping continually evolves (especially since Covid), we wanted to share some of our favorite Christmas and holiday digital marketing ideas for e-commerce brands.
Enhance your blog to spotlight products & services
It’s not enough to simply feature products and services on one page of your company’s website. Think about what your audience already loves to buy, along with new products and services that will drop just in time for the holidays.
Write up a blog for each product and service you want customers to add to their personal wishlists. What’s important about this strategy is to use internal links and enhance that user experience so customers know where they can purchase directly on your website.
For a fun twist on this holiday digital marketing campaign (or if this for digital marketing in the new year), select 10-15 products ahead of time. Release one blog each day with a corresponding social media post leading up to Christmas or Hanukkah. The countdown will build excitement and your audience will be on the edge of their seats waiting to see what the next day’s featured product will be!
Additionally, keep in mind that customers might notice your digital marketing for the new year and take advantage of any sales, offers, or other ways that you entice people to purchase… just after the year has turned a new leaf. There are plenty of ways to utilize holiday digital marketing campaigns and strategies by way of blogs, so make sure to get your cheer on.
Create a gift-giving email marketing campaign
Everyone loves a giveaway this time of year. When brands do giveaways right, especially with regards to email marketing campaigns, is that they send emails on specific days for members only.
This way, customers are not bombarded with daily reminders. After all, even if you’re offering an extra exciting giveaway, people don’t want their inboxes to be flooded with too many emails that could result in your brand being marked as spam.
Even if your holiday digital marketing campaign, or specifically your holiday email campaign, is just centered around customers offering reviews, feedback, or taking a survey, incentivizing your audience to engage around the holidays is a win-win for all involved.
Turn Facebook & Instagram into Santa’s Shop
When you streamline the shopping experience for your customers, they’ll be writing your brand’s name at the top of their Nice List. Boost your holiday sales this year by opening up your Facebook & Instagram Shops and taking advantage of their easy-to-shop features.
Digital marketing ideas for the new year or for Christmas don’t have to be complicated. If you’re new to setting up Facebook Shop, our guide can help you get started. Once a product is listed, you can advertise it across social media platforms, too.
Top off your tree with an Amazon strategy
With so many consumers shopping on Amazon this holiday season, limiting your sales to your own website and ignoring Amazon can be a costly mistake. Whether you’re new to Amazon or simply in need of some new tips, our panel of Amazon marketing experts provides insights into the logistics behind Amazon sales and marketing ideas for the platform.
Still not sure where to get started on Amazon? Our team of experts is here to help.
Although these Christmas digital marketing ideas are important to your business and driving revenue, it is equally as important to remember to be sensitive with your messaging this holiday season.
Keep in mind that in the midst of a pandemic, individuals are spending less. Here are some bonus tips to enhance your digital marketing strategy:
- Post impactful social media posts in addition to the products or services you are promoting
- Show your audience you care about giving back to the community during this difficult time
- Offer extended customer service hours since less shopping is being done in-person
We hope that you can take these Christmas digital marketing campaign ideas and run, run Rudolph!
For assistance in achieving the most out of your brand’s SEO, digital marketing, web design, media sales, and more, contact us today.
