When Conversions Aren’t Everything for PPC

PPC
A laptop with a PPC analytics dashboard pulled up

Conversions are one of the best metrics to measure your PPC efforts. But in the search for new customers, conversions aren’t always the best place to focus your attention.  You might need to focus on a different metric entirely, like new users and page views. Brands have to remember that, while conversions are very important,…

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The 5 Worst Ad Copy Mistakes You’re Making

PPC
Random letters floating out of a computer screen

PPC campaigns have a very thin margin of error. PPC platforms are known for being complex and finicky—get one aspect of your campaign wrong and you risk losing your entire budget.  Bids, keywords, landing pages, and ad groups are important to your PPC campaign. Ad copy is often overlooked, but it offers the perfect opportunity…

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The Importance of SEO-Friendly Site Structure

SEO
multi-colored boxes depicting a website structure

Site structure isn’t just for web developers. As a marketer, you have a real stake in how your site is structured. In fact, the backend structure of your site influences everything from customer experience to SEO. You have a lot of competition online and need every advantage possible. Good site structure prepares your brand for…

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The Benefits of Google Tag Manager

SEO
The Google logo above a building

Good marketing revolves around data, but not just any data will do. Brands have to collect informative data that helps their marketers take better action. No matter your audience, industry, or team, your brand still relies on this data to make better decisions to grow your business. But it’s easy to find yourself swimming in…

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The Importance of Link Building for SEO

SEO
The words "Link Building" written on a notebook in the middle of a cluttered desk

SEO is an effective, affordable, and organic way to boost your business’s website traffic. Thanks to increased competition in search engines, brands are no longer treating SEO as a nicety, but as a necessity. But SEO is a complex practice that requires experience, time, and funding. Brands don’t always have the resources to do SEO….

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The Best PPC Platforms That Aren’t Google Ads

PPC
A graphic showing different elements of PPC

Google is the go-to company for so many things: searching for information, shopping, and even PPC ads. Google Ads is definitely one of the most popular options for PPC ads. In fact, Google Ads is so popular that, when we talk about PPC, marketers automatically assume we’re only talking about Google. Google has been the…

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Overhauling PPC with the Power of AI

PPC
blue lights in the shape of a brain coming out of a tablet

Every brand wants to eke more results out of their PPC campaigns. When done with finesse, PPC affords as much as a 200% return on campaign spend. It’s no wonder that 62% of marketers increased their ad spend for 2019. But pumping more money into a campaign isn’t the key to success. True PPC success…

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Roundup: The Top PPC Experts of 2019

PPC
A decoritive graphic showing graphs, a laptop, and coins

It’s important for marketers to stay in the know with the latest PPC practices. While we can learn a lot directly from PPC platforms like Google, sometimes it’s best to see what our fellow PPC experts are saying about paid advertising. After all, ad platforms aren’t going to reveal their tricks. We can get a…

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3 Ways to Boost Domain Authority for More Web Traffic

SEO
A decorative graphic with the words "domain authority" written on it

In the online world, authority is king. It’s the necessary ingredient for building a brand, connecting with customers, and making more sales. But how, exactly, do you know if you’re an authority? Authority used to be hard to measure. But thanks to the Moz Domain Authority system, brands can quantify their site’s authority. Domain Authority,…

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6 PPC Myths That Harm Your ROI

PPC
Colorful building blocks arranged arranged to spell out the word "myths"

Digital marketing is one of the best ways to get measurable results for your brand. Of all the strategies available to digital marketers, PPC is one of the most challenging but effective solutions. Whether you’re running PPC campaigns on Google, Bing, or social media, these campaigns give brands serious ROI—when implemented with finesse, that is….

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Save Time and Max Out ROI—Repurpose Your Marketing

SEO
A black and white image of the recycling symbol

Brands spend a lot of time and energy on their marketing campaigns. Content, PPC, SEO, web, social—every avenue where you promote your business comes with opportunities and costs. You probably spend thousands on a single marketing initiative from ideation through to execution. As marketers, we feel like we always must have something new to say….

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Want More ROI? How to Build a PPC Funnel

PPC
A graphic of a multi-colored funnel

When most people go on a first date, they don’t expect a marriage proposal. There’s a natural progression to the relationship before that point; you spend time together and get to know each other first. In this respect, marketing is no different than dating. Too often marketers jump straight to selling their product, not realizing…

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How to Conduct Keyword Research for PPC Campaigns

PPC
a search bar with "PAY PER CLICK" typed in and a guy looking at his phone in the background

Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC ROI. However, many brands don’t know how to conduct keyword research, or how to choose the best keywords for their campaigns. It’s tempting to jump…

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How Much Martech Should PPC Marketers Actually Use?

PPC
An animated bullhorn next to an animated smartphone

PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing space—and that’s a problem. There are over 6,800 martech (marketing technology) tools on the market right now, and that number is growing. For marketers, that…

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Using Yoast for SEO

SEO
A blue background image with the word "SEO" in the middle

There’s no doubt about it: WordPress is an amazing content management system. No matter your business, customers, or industry, this platform has the flexibility and tools to build your professional website. WordPress is designed for website beginners. Even then, it can be tough to customize your site once it’s online, especially if you don’t know…

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What 2019 Holds for Low-Budget Shopping Ads

PPC
A mini-shopping cart on a red "shopping" keyboard button.

When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is that they aren’t always the best choice. Actually, if you sell retail products, you’re better off with Shopping Ads. Sixty percent of Google clicks came…

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Paid Advertising of Then and Now

PPC
An animated bullhorn next to an animated smartphone

2018 is long gone, but it left a lasting imprint on the future of advertising. As we dive headfirst into 2019, it’s clear that big changes are happening in the PPC advertising world. Towards the tail end of 2018, automation was on the rise. Competition was fierce as Bing, Google, and Amazon duked it out…

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5 Ways to Get Better PPC ROI

PPC
A colorful marker drawing that says "PPC"

You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features built into Google Ads that will help you get more ROI. Why wouldn’t you use the tools at your disposal to get more business for…

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10 Must-Have WordPress Plugins

Web Design

WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease of use is part of WordPress’s charm. WordPress lets you extend the functionality of your site with snippets of code, called plugins. The importance of…

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7 Essentials of an eCommerce Website

Web Design

In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping has retailers moving from the physical space and into the online realm. The problem? That means your eCommerce brand will face even more competition in…

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Logical Media Group Ranks No. 1,999 in Inc. Magazine’s 2018 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year. LMG earned a respective rank of 1,999 out 5,000 on a list that comprises the fastest growing, U.S. based, privately owned companies. Inc. Magazine annually…

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What Are Native Ads? Not What You Think

PPC
A tablet that has the words "native advertising" on it

The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting their budget? The Global Marketing Alliance estimates the native ad market will be worth an astounding $85.5 billion by 2020. Although they’ve only been around…

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How to Optimize Content for Voice Search

SEO

There are over 65,000 Google searches every second. SEO is a critical tool that helps site owners grab their share of these searches. However, SEO is a moving target. Best practices can become obsolete in as little as a few months. That’s why it’s so important to stay on top of SEO trends, especially if…

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Using WordPress vs. Drupal

Web Design

Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze. How on Earth are you supposed to create a website? What’s the easiest way to get online and start selling your brand? In our experience,…

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Top 10 Website Key Performance Indicators

SEO

Have you ever heard the phrase, “Pics or it didn’t happen”? Marketers have a similar battle when it comes to website performance metrics. Too often we see marketers measuring the wrong metrics or forgetting to measure their site entirely. This is a recipe for misallocating marketing resources and wasting precious budget dollars. Don’t worry! Marketers…

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Letter From Chris O’Neill

SEO

Dear Prospective customer, Business publications have been saying that the search engine optimization space is one of the industries with the largest number of firms closing their doors each year. However, on the flip side of that coin, companies investing into SEO are at an all-time high. My dad always told me “trust, but verify.”…

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Breaking Down the Latest Google Search Results Update:

SEO

Google recently made changes to the layout of their search results page, which I have broken down below. They made four significant changes: They removed the paid ads from the right side on desktop search results. They removed the salmon shaded box surrounding the paid ads at the top of the search results They increased…

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Logical Media Group Ranks No. 891 in Inc. Magazine’s 2016 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

CHICAGO, August 17, 2016 – Inc. Magazine ranked Logical Media Group No. 891 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment — its independent small businesses. Companies such as…

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5 Easy Steps for PPC Landing Page Design

PPC

Some might say that Web Design and PPC go more hand in hand than any other two digital channels. The main reason for this is twofold: firstly, the development side of web design from a technical standpoint is required to create the page and secondly, the creative side of web design from a user experience…

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Four Principles of a Full-Stack Digital Marketer

SEO

What is a Full-Stack Marketer? A Full-Stack Marketer is a digital-advertising specialist that has several years of hands-on experience working in the majority of digital-marketing channels that exist today. I’ve outlined four of the foundational principles you will need to become a Full-Stack Marketer.  I have to admit I am a big fan of the TV…

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