For Eyes, a leading optical brand, joined forces with Logical Media Group to accomplish their mission: boosting foot traffic, appointments, and purchases through a strategic fusion of creativity and paid media. This collaborative effort between For Eyes and Logical Media Group illuminates how a strong partnership can transform optical aspirations into real-world success. Join us as we explore the journey that showcases the power of teamwork and data-driven marketing, helping For Eyes reach new heights in eyewear excellence.
For Eyes and Logical Media Group’s tag team strategy was all about making a big splash in the optical world. We set our sights on driving foot traffic, boosting appointments, and diving headfirst into the exciting world of e-commerce for this eyewear brand.
For Eyes was no stranger to the game when it came to lead generation and optical appointments. But when it came to the digital shopping scene, it was like entering a bustling marketplace with established heavyweights and sibling brands. Logical stepped up to the plate, armed with a plan that had Google, Bing, and Meta (FB/IG) at its core. We launched evergreen campaigns tailored for appointments and purchases, while also firing up flash and sale campaigns for that extra oomph. It was all about smart strategy – placing the right ads on the right platforms to keep our efficiency game strong.
For Eyes and Logical Media Group, the dynamic duo, dishing out creativity like it’s confetti! A big part of our mission was all about cracking the code of ‘what works’ on each platform.
We dove headfirst into creative strategy and testing, determined to find the secret sauce. It wasn’t just about pretty pictures; it was about getting down to the nitty-gritty of creative formats, colors, and most importantly, content themes.
We needed to set the stage for a showdown between our purchase and foot traffic campaigns on paid search and social platforms. Spoiler alert: We found the winning formula, and it was a game-changer.
Our quest: Unearth the trends that would leave our rivals green with envy. With Logical’s keen insight and For Eyes’ forward-looking vision, we honed in on the game-changing trends that set us apart.
We dissected creative formats, experimented with colors, and crafted unique content themes to amplify our efforts. The result? Crystal-clear trends that allowed us to stand out, differentiating our purchase-focused campaigns from the foot traffic giants on paid search and social platforms.
When it comes to making a bold statement in the eyewear arena, we knew how to make those trends shine.
We know that colors aren’t just pretty shades; they’re powerful brand tools. So, we embarked on a journey to test how For Eyes’ brand colors performed in the digital arena. We ensured that every color we tested stayed true to their brand’s identity. From deep blues to vibrant oranges, we wanted to uncover which hue resonated best with their audience. It was like a colorful science experiment, helping us chart the course for future creative assets that would truly capture hearts and attention.
Our mission was to uncover which messaging style resonated most with For Eye’s audience across different platforms. We experimented with different messaging approaches, from witty to welcoming, all within the brand’s identity. Crafting clear, action-inspiring messages and CTAs was our aim. It was about aligning our creative messaging with the brand’s essence, making each word and call to action count to connect with their audience effectively.
At LMG, we believe in trying every flavor on the digital menu. For For Eyes, we dived into a whirlwind of file types: static images, MP4 files, GIFs, and carousels. Our mission was to find out which file type could dance its way into the audience’s hearts most effectively. From the simplicity of static images to the captivating motion of MP4s and GIFs, and the interactive carousel format, we left no file type untested. It was like a digital buffet, serving up the perfect file types to make For Eyes’ campaigns a visual delight.
From crafting creative campaigns that captured hearts to testing colors, file types, and messaging that resonated with the audience, our partnership consistently delivered exceptional results. In the Q1 2023 versus Q1 2022 Paid Performance comparison, we witnessed impressive growth and strategic triumph, showcasing the immense potential for continued success.
Interested in strategic growth?
We can make it happen!
