How Much Martech Should PPC Marketers Actually Use?
PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing space—and that’s a problem. There are over 6,800 martech (marketing technology) tools on the market right now, and that number is growing. For marketers, that […]
