PPC And Empathy: 3 Tips For Better Paid Ads During COVID-19

We’re in the middle of a pandemic, and that’s led to unprecedented changes in digital marketing and advertising. You’ve probably seen a dip in Google Ads performance since March 2020, for one. But don’t pause those PPC ads just yet—many businesses are successfully running PPC campaigns in the midst of COVID-19.  How are they gaining […]