How to Change Your Marketing Strategy in Light of Google AI Chatbot Update

A chessboard with a human hand moving one piece with a robot moving another piece

There’s a lot that can be said about artificial intelligence (AI), and more specifically about the latest in conversational AI and generative AI that is being used by Google and Bing in search using these large language models (LLMs). You’ll know them as Bing GPT-4 by OpenAI and Google Bard—AI-powered chatbots generating search results. In […]