6 Recommendations on Ensuring Your Content Drives Action
Content that converts is strategic and thoughtful. Writing content for content’s sake will not get you the results you need as a business. More strategic content marketing that converts utilizes a creative and scientific approach in writing to ensure each piece of content you employ is intentional and effective at driving more leads to your […]
Logical’s Third Party Cookie Deprecation Checklist
At the end of 2024 (or in early 2025), in a move that will reshape the face of digital advertising, Google will phase out third-party cookies in Chrome. Why? Because Google is remaining compliant with a growing body of global online privacy laws. Being prepared — and adaptable — for this change is critical […]
Comparing Amazon vs. Website Conversion Rate Optimization
By Adina Cruz and Brittany Gora No doubt, businesses can celebrate traffic increases. But what about taking into account what users are doing after visiting your brand? After all, users’ follow-through with newsletter sign-ups and purchases are what bring in quality leads and revenue. Conversion rate optimization (CRO) can help organizations improve elements of their […]
