The Power of Control: Managing Perspective and Emotions in a Time of Crisis

Neutralizing the emotional reactions of an upset or panicked group of people falls squarely into the “easier said than done” category. Our brains and bodies are designed to protect us and survive predators by remaining alert through a series of innate responses to certain stimuli. The reality in the modern workplace, however, is that most […]
Should You Use ChatGPT for Marketing, Specifically for SEO and Content?

One of the first answers you’ll see when you search this question is, “Yes, especially for content and copywriting tasks.” As Logical Media Group’s Content Strategy Lead and seasoned SEO content marketing writer, I’d like to weigh in. There have been varied opinions on this topic, especially over the last couple of years as ChatGPT […]