AI Strawman Fallacy

Spherical lightbulb with lit coil on the inside while hanging upside down

“Are You Using AI?” Is the Wrong Question. And It’s Killing Strategic Thinking. The most misleading question in marketing right now? “Are you using AI?” It’s framed like a binary litmus test: you’re either forward-thinking or falling behind. But this simplification masks a much deeper problem. The current discourse around AI in digital marketing has […]