How to Create a Custom Report in Google Analytics

No matter what your business goals are in the digital space, one of the most powerful tools available is Google Analytics. Not only is the software free to use, but when used correctly you can understand the impact of your marketing efforts without any doubt. Let’s say you’re familiar with Google Analytics, though. You can […]
Balancing Mobile Design for UX and SEO

SEO and UX: Optimizing for Mobile Long gone are the days of optimizing sites for robots. Meta keyword abuse is a thing of the past. Keyword stuffing is penalized by crawlers. And don’t even think of buying links. Google and other search engines have advanced to the point of being able to decipher sites more […]