9 Email Workflows to Complement Your Email Campaigns
Imagine receiving a single promotional email and immediately submitting your order. While this can happen, it is much more common for customers to need nurturing, multiple touchpoints, and reminders before they are ready to commit to a purchase. Email workflows are able to do just that. By creating a seamless and personalized journey that caters […]
Why You Should Avoid Buying Email Lists
We all are seeking a quick fix or an immediate solution to our problems. Email marketing isn’t an exception. Building your email marketing list takes time, and we don’t mean a few weeks. Seeing an impact on your email marketing list is an ongoing process that needs a unique strategy to identify new opportunities and […]
Using an Email Marketing Customer Journey to Guide Your Workflows
With so much going on in the digital landscape, customer interactions and transactions predominantly take place online. The ever-present challenge that businesses face is to be engaging and retaining their audience, and to do so effectively. So, how do organizations identify a challenge and create a solution for that challenge? By taking advantage of the […]
The Value of SMS Marketing
Direct-to-consumer (DTC) brands have become increasingly popular over the past few years. These brands focus on selling products or services directly to consumers. In doing so, they cut out the middleman and are able to offer a more personalized shopping experience. One of the most effective ways that DTC brands can reach their target audience […]
The Value and Advantages of Email Marketing
Most, if not all, businesses and organizations look for the most effective and cost-efficient way to get our message, service, or product out to our target audience. Email marketing is a powerful tool that gives businesses the opportunity to reach and engage their customers directly. Despite the rise of organic and paid social media, the […]
How to Multiply Your Time With Email Marketing Automation
How Email Marketing Automation through Workflows and List Segmentation Can Multiply Your Time Is your email marketing strategy taking too much time away from what’s important, or is it empowering your team with the freedom to pursue additional goals? Utilize workflows and list segmentation automations in email marketing, as they will allow all parties to […]
4 Reasons Why You Need an Email Marketing Campaign Calendar
Are you tired of feeling overwhelmed with your email marketing strategy? Are you ready to get ahead on your deliverables? By creating and maintaining an email marketing calendar, you can: ensure consistency with your merchandising plans, establish a holistic marketing approach across various streams, hold yourself accountable, and maintain organization. What is an email marketing […]
How to Re-Engage Email Subscribers
We know how frustrating it can be to spend time copywriting an email marketing campaign, have it be sent out to a specified email list, and finally… to find out it garnered little to no results when looking at the email campaign metrics. While there could be various factors causing this — including your subject […]
