Why a Comprehensive eCommerce Strategy Wins: Attribution, Insight, and Creative at the Core
Most brands treat eCommerce like a collection of channels. The leaders treat it like a system. Here’s why this approach isn’t optional anymore and how it can give brands an edge that compounds over time. The Power of an Integrated Strategy Think of your eCommerce strategy like a flywheel. When attribution, insight, and creative are […]
AI Strawman Fallacy
“Are You Using AI?” Is the Wrong Question. And It’s Killing Strategic Thinking. The most misleading question in marketing right now? “Are you using AI?” It’s framed like a binary litmus test: you’re either forward-thinking or falling behind. But this simplification masks a much deeper problem. The current discourse around AI in digital marketing has […]
From Insights to Outcomes: Reimagining Cross-Channel Strategy in Performance Marketing
By: Kelsey Connolly, Head of Insight, and Kevin Hughes, VP, Head of Performance Data isn’t binary, at least we don’t think it should be. There are wins and losses hidden in the rows of exported data that can offer direction and answers when analyzed properly. Agency reporting has become a bloated stack of dashboards, API […]
The Power of Control: Managing Perspective and Emotions in a Time of Crisis
Neutralizing the emotional reactions of an upset or panicked group of people falls squarely into the “easier said than done” category. Our brains and bodies are designed to protect us and survive predators by remaining alert through a series of innate responses to certain stimuli. The reality in the modern workplace, however, is that most […]
Prime Day Emergency Response Kit
Prime Day is July 16 – 17. That’s next week. If you don’t have a plan, why not use this as an opportunity to try something new? And if your team is ready, here are some pointers to make sure you make the most of this unofficial Ecomm holiday. Now, you may be in the […]
Employee Spotlight: Kevin Hughes
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]As a digital marketing agency in Chicago, we know the competition is stiff when it comes to choosing where to work, which […]
Webinar: Navigating the New Normal in Amazon Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]A few weeks ago, our team of Amazon experts held a webinar on how COVID-19 has produced what some are calling the […]
Case Study: The Impact of Coronavirus on Digital Marketing & Ecommerce
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The year 2020 will likely be remembered as the point of origin for a massive change in the e-commerce landscape. Brick and mortar locations closed their doors, and consumer shopping habits changed overnight […]
Chicago Trends Scoreboard Part 4
Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends […]
Chicago Trends Scoreboard
Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group! Based out of the historic River North neighborhood, our agency holds firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends (a free tool!) and […]
What Happens On The Internet During The NBA Finals?
It is understandable that people are tired of hearing about the Cleveland Cavaliers and the Golden State Warriors. After all, it is the fourth consecutive Finals matchup for the two teams, one more than a trilogy and just a few years short of dominating an entire decade of professional basketball, a la the Celtics and […]
Using Google Correlate and Trends to Map the Consumer Purchase Journey
The legendary Leonard Cohen once gave his nephew advice about dating women, “Listen well, then listen some more, and when you think you’re done listening listen some more.” He was probably right on the money in regards to relationships, but he’s got a point as it relates to paid search as well. Google offers a […]
