Three Google Analytics 4 Features to Get Excited About

Person with tattooed arms typing on a Mac with GA4 showcased on the computer screen

In October 2021, Google announced its latest iteration of the Google Analytics (GA) platform: Google Analytics 4 (GA4), and there are plenty of exciting new GA4 features that we believe will make this update worth the learning curve. The three GA4 Features That We’re Most Excited About: 1. Enhanced Measurement While Google Analytics Universal focused […]