Prepare for Prime Day with Logical’s Marketplace Team’s Prime Day Checklist
Whether you’re running a promotion or not, Prime Day is Prime Day, two of the biggest days of the year for Amazon traffic, and a solid time to get your product in front of many new-to-be customers. To help you make the most of Prime Day, we’ve put together a checklist to ensure high visibility […]
A First Look at Amazon’s Brand Lift Survey for DSP
Amazon recently released the new Brand Lift Survey for DSP, following in the footsteps of Google’s similar Brand Lift Survey for YouTube that was released several years ago. Logical’s Marketplace Team has been following the progress of the Brand Lift Survey since it became available and immediately enrolled several clients. This week, we finally received […]
How to Rank Highly on Amazon
By Nat Almirall, Adina Cruz, & Alex Kiriazis If you are reading this article, there’s a good chance you have a product on Amazon that isn’t ranking as high as you would hope, either for a particular keyword or category. The reality is Amazon demands perfection from its sellers. If just one thing isn’t […]
Top 5 Amazon Advertising Mistakes | Logical Media Group
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We do our fair share of audits of Amazon advertising accounts at Logical, and though we personalize each one to the individual […]
Custom Amazon Ads Reports: Ads Product Performance
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Amazon is always improving, but it’s no secret that the platform still lags behind other digital advertising giants when it comes to […]
Amazon Sponsored Brand Video eCommerce Case Study
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”9/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Background: In early 2020, Amazon launched Sponsored Brand Video advertising campaigns. This created new opportunities for Amazon advertisers to showcase their products […]
