Should You Use ChatGPT for Marketing, Specifically for SEO and Content?
One of the first answers you’ll see when you search this question is, “Yes, especially for content and copywriting tasks.” As Logical Media Group’s Content Strategy Lead and seasoned SEO content marketing writer, I’d like to weigh in. There have been varied opinions on this topic, especially over the last couple of years as ChatGPT […]
6 Recommendations on Ensuring Your Content Drives Action
Content that converts is strategic and thoughtful. Writing content for content’s sake will not get you the results you need as a business. More strategic content marketing that converts utilizes a creative and scientific approach in writing to ensure each piece of content you employ is intentional and effective at driving more leads to your […]
A Data-Driven Content Marketing Process that Can Drive Leads to Your Business
Content is multifaceted. It can be used to generate brand awareness, assist as a complement to SEO, answer current and potential customer questions, act as a tailored landing page for paid ads, move users through the user journey, and drive sales to your business. However, its most intended use by business owners and key stakeholders […]
How to Change Your Marketing Strategy in Light of Google AI Chatbot Update
There’s a lot that can be said about artificial intelligence (AI), and more specifically about the latest in conversational AI and generative AI that is being used by Google and Bing in search using these large language models (LLMs). You’ll know them as Bing GPT-4 by OpenAI and Google Bard—AI-powered chatbots generating search results. In […]
How to Create an Effective Full Funnel Marketing Strategy for SEO
Every business needs a full funnel marketing strategy to attract new audiences and find qualified leads. What is a full funnel marketing strategy? The primary goal of a full funnel marketing strategy is to capture as many qualified leads as possible. It starts by reaching a wide audience and narrowing down the audience over time, […]
