Logical and Sport Court have a long-standing digital marketing partnership, spanning over 4 years,
….. which has evolved as we’ve both grown. Where we began was paid media — Google Search lead-gen efforts for residential court builds, scaling up to creative production, search engine optimization, multi-platform commercial strategies, and Hubspot management.
Logical has maintained Sport Court’s paid media presence during pivotal moments over the last few years.
As a partner, we engage in ongoing conversations about performance baselines, external factors, lead quality, and nuance according to the seasonality of Sport Court’s business.
2021 and 2022 were years dedicated toward maintaining performance amid experimentation. These years saw a noticeable downturn in residential leads, supplemented by paid social testing and commercial campaign launches (which result in lower volume, higher cost leads).
Halfway through 2023, we are pacing toward exceeding the last two years of post-pandemic experimentation.
2019
Focus on building foundational elements of Google Ads account for residential lead gen. Established Sport Court Partner program for ads.
2020
Worked with Logical’s Creative Team to refresh ad creative. Launched commercial lead-gen program at year’s end.
2021
Commercial lead-gen program stabilized and became a strong, consistent source of leads. Began paid social testing initiatives on LinkedIn, Facebook, and Instagram.
2022-2023
Both Google Search and Facebook/Instagram have become consistent sources of lead gen for Sport Court. Began addition of search engine optimization services, and finally in 2023, Logical has been asked to take on Hubspot creation and implementation for key commercial initiatives. Result has been enlisting Logical in a Fractional Chief Marketing Officer (CMO) relationship.
”“Logical Media Group’s digital team has been instrumental to taking our digital strategy to the next level to effectively compete in today’s market. The level of customer service is exceptional and the team of experts focused on specific digital marketing disciplines facilitates effective and efficient collaboration focused on the specific needs of our company.”
— Stephanie CorriganDirector of Brand & Product Marketing