ChatGPT Marketing Plan Effectiveness: How to Maximize Results
Artificial intelligence has reshaped marketing, and few tools have created as much buzz as ChatGPT. From generating campaign ideas to drafting ad copy, marketers are experimenting with how AI can streamline their workflows and improve performance. BUT how effective is a ChatGPT-powered marketing plan, and what should businesses keep in mind when leveraging it? In […]
AI Strawman Fallacy
“Are You Using AI?” Is the Wrong Question. And It’s Killing Strategic Thinking. The most misleading question in marketing right now? “Are you using AI?” It’s framed like a binary litmus test: you’re either forward-thinking or falling behind. But this simplification masks a much deeper problem. The current discourse around AI in digital marketing has […]
Preparing Websites for AI Search Algorithms
As predicted during our first-ever Partner Day, AI is reshaping the way people search and receive personalized results. Don’t get it twisted: traditional SEO tactics still matter, but to stay visible and competitive, brands must adapt to AI-driven search experiences. While many brands – and even some agencies! – are still trying to wrap their […]
How Large Language Models (LLMs) Work: A Deep Dive into Text, Tokens, and Predictions
I wanted to understand how LLMs work so I dug into some research. This AI train is moving fast and every business I talk to, myself included, are trying to adapt and adopt as quickly as they can for their own operations and to add value to the clients they serve. I ended up going […]
