Amazon Buy With Prime vs. Amazon Multi Channel Fulfillment
If you’re an Amazon seller, chances are you’ve heard a thing or two about Amazon Buy With Prime. BWP is a shiny, new toy Amazon is rolling out, and they are pushing it like crazy. In short, you can sell via Amazon Prime through your brand website. On paper, who doesn’t love that? While there […]
An Amazon State of the Union for Marketplace Users
If you are selling and advertising on Amazon, you’re probably noticing a lack of efficiency over the past few months. If you’ve been advertising for years, you’re likely seeing this trend extend far beyond that. Specifically, broad match targeting on Amazon has become increasingly expensive as of late, and what’s worse is its lower efficacy. […]
The most popular NFL teams in 2022, according to Google
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Back in 2017, I took a look at the most popular NFL teams. There are numerous ways to see how popular […]
How Sellers Should Prepare for Amazon Prime Day Shopping
Believe it or not, Amazon consistently plans for Prime Day events for its Amazon Prime members on a semi-annual basis, and sellers need to be prepared. The online shopping behemoth is looking to reap the benefits of its annual eCommerce holiday, now more than just a one time per year sales event. That’s great news […]
What is Holistic Marketing and How to Take Advantage of being a Holistic Marketer
By Brittany Gora and Katherine Rupp As more businesses work to refine their presence on the Internet, staying relevant in a vast online landscape continues to be competitive. To win over potential customers, you must integrate all your efforts, and this method of incorporating all strategies is part of holistic marketing. By definition, “holistic marketing” […]
Everything Logical Media Group Can Do for Your Business
By Brittany Gora and Katherine Rupp At Logical, we’re always striving to aid our clients in taking their online marketing strategies to the next level. We believe in exceeding expectations and, as a result, creating exceptional experiences for our partners and their clientele. Find out, below, all the different digital marketing agency services Logical offers […]
Prepare for Prime Day with Logical’s Marketplace Team’s Prime Day Checklist
Whether you’re running a promotion or not, Prime Day is Prime Day, two of the biggest days of the year for Amazon traffic, and a solid time to get your product in front of many new-to-be customers. To help you make the most of Prime Day, we’ve put together a checklist to ensure high visibility […]
A First Look at Amazon’s Brand Lift Survey for DSP
Amazon recently released the new Brand Lift Survey for DSP, following in the footsteps of Google’s similar Brand Lift Survey for YouTube that was released several years ago. Logical’s Marketplace Team has been following the progress of the Brand Lift Survey since it became available and immediately enrolled several clients. This week, we finally received […]
Tips For Seasonal Cleaning: Striving For and Establishing Digital Marketing Goals and Objectives
With spring, or any new season, there is often a need for identifying areas to clean and organize. Tidying up around the house and physical office space is essential and likely needed, but while you’re doing that, consider looking at your digital marketing efforts as well. You may feel tempted to keep things as they […]
How to Rank Highly on Amazon
By Nat Almirall, Adina Cruz, & Alex Kiriazis If you are reading this article, there’s a good chance you have a product on Amazon that isn’t ranking as high as you would hope, either for a particular keyword or category. The reality is Amazon demands perfection from its sellers. If just one thing isn’t […]
Maintaining Product Eligibility on Amazon
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]By: Alex Kiriazis, Marketplace Account Manager Amazon is the world’s largest online retailer and all the normal retail rules apply. Brands need […]
NAVIGATING THE COMPLEXITIES OF AMAZON SELLER CENTRAL
By: Alex Kiriazis and Adina Cruz Amazon can be a game changer for your business, though navigating it can be tricky. Today, two of our Ecommerce Strategists, Alex Kiriazis and Adina Cruz, are sharing a bit about Amazon Seller Central. Whether you are already set up in Seller Central, or are considering it, there are […]
Top 5 Amazon Advertising Mistakes | Logical Media Group
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We do our fair share of audits of Amazon advertising accounts at Logical, and though we personalize each one to the individual […]
Important Paid Search KPIs You’re Not Tracking
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]A “Key Performance Indicator” or KPI is a value that can be measured to determine how effective organizations are at achieving their […]
So, you want to get into paid media?
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Maybe you’re ready for a career change, maybe you’re seeking a challenge or interested in learning something new. In 2020 alone, 70% […]
Morality in Advertising: Gender
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]When we think about morality in our lives and actions, we need to move away from a stereotypical black-and-white view and be […]
