HubSpot INBOUND 2025: Fall Spotlight Product Announcements You Need to Know
The annual HubSpot INBOUND conference is always one of the biggest events in the marketing and sales technology calendar. This year, at INBOUND San Francisco 2025, HubSpot unveiled its Fall Spotlight product releases, and the announcements were nothing short of transformative. From the relaunch of Operations Hub as Data Hub, to AI-powered assistants and agents […]
How Large Language Models (LLMs) Work: A Deep Dive into Text, Tokens, and Predictions
I wanted to understand how LLMs work so I dug into some research. This AI train is moving fast and every business I talk to, myself included, are trying to adapt and adopt as quickly as they can for their own operations and to add value to the clients they serve. I ended up going […]
SEO for Social Media: Using SEO Principals to Boost Visibility on Social Media
As any social media manager will tell you, going viral requires a hefty dose of luck. However utilizing SEO for social media is a strategic and tangible way to improve your brands visibility when creating and sharing content. Many of the basic elements of website SEO can be applied to social media to ensure your […]
The Power of Control: Managing Perspective and Emotions in a Time of Crisis
Neutralizing the emotional reactions of an upset or panicked group of people falls squarely into the “easier said than done” category. Our brains and bodies are designed to protect us and survive predators by remaining alert through a series of innate responses to certain stimuli. The reality in the modern workplace, however, is that most […]
Should You Use ChatGPT for Marketing, Specifically for SEO and Content?
One of the first answers you’ll see when you search this question is, “Yes, especially for content and copywriting tasks.” As Logical Media Group’s Content Strategy Lead and seasoned SEO content marketing writer, I’d like to weigh in. There have been varied opinions on this topic, especially over the last couple of years as ChatGPT […]
Prime Day Emergency Response Kit
Prime Day is July 16 – 17. That’s next week. If you don’t have a plan, why not use this as an opportunity to try something new? And if your team is ready, here are some pointers to make sure you make the most of this unofficial Ecomm holiday. Now, you may be in the […]
The Organic Marketing Ecosystem: SEO, Organic Social, and Creative
Traditional search engine optimization (SEO) is a core component of Logical’s work in qualified traffic generation. But as the digital marketing landscape continues to evolve, this type of work has gotten less and less traditional and far more sophisticated and layered. The reality is, searching doesn’t just happen on Google anymore. It happens on Instagram, […]
6 Recommendations on Ensuring Your Content Drives Action
Content that converts is strategic and thoughtful. Writing content for content’s sake will not get you the results you need as a business. More strategic content marketing that converts utilizes a creative and scientific approach in writing to ensure each piece of content you employ is intentional and effective at driving more leads to your […]
Logical’s Third Party Cookie Deprecation Checklist
At the end of 2024 (or in early 2025), in a move that will reshape the face of digital advertising, Google will phase out third-party cookies in Chrome. Why? Because Google is remaining compliant with a growing body of global online privacy laws. Being prepared — and adaptable — for this change is critical […]
Comparing Amazon vs. Website Conversion Rate Optimization
By Adina Cruz and Brittany Gora No doubt, businesses can celebrate traffic increases. But what about taking into account what users are doing after visiting your brand? After all, users’ follow-through with newsletter sign-ups and purchases are what bring in quality leads and revenue. Conversion rate optimization (CRO) can help organizations improve elements of their […]
Don’t Let Google Take Your Marketing Map Away
Do you remember what you did on November 14, 2005? What about every second of every day for almost 18 years? I don’t either. But Google Universal Analytics (UA) does for your website. Every link click, every new user, every meaningful interaction between “the Internet” and your brand’s website was tracked and neatly organized from […]
Paid Roundtable: How Paid Social Enhances Your Marketing Strategy
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”] From creating interesting visuals and using social media platforms for advertising to […]
Creative Roundtable: How Creative Assets Enhance All Digital Marketing Channels
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Within the creative landscape, keeping your brand relevant is key to staying ahead. With an abundance of digital channels available, it […]
Trending Topics in Google Search: How the Super Bowl Compares to Other Major Events
The Super Bowl, the annual American football event for the NFL, is coming up. The big game takes place on Sunday, February 11, 2024 at Allegiant Stadium in Las Vegas. It’s the first time Las Vegas has hosted the game. The Super Bowl isn’t the only big event, for sports or culture, that’s significant for […]
Paid Roundtable: The Search Landscape Continually Evolves
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Whether it’s all about automation and artificial intelligence and privacy/security, or it’s touching on targeting different kinds of audiences — from […]
SEO Roundtable: How Content Drives SEO Forward
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] The more Search Engine Optimization (SEO) evolves, the more it — somewhat — stays the same. How can we say that? […]
