Why a Comprehensive eCommerce Strategy Wins: Attribution, Insight, and Creative at the Core
Most brands treat eCommerce like a collection of channels. The leaders treat it like a system. Here’s why this approach isn’t optional anymore and how it can give brands an edge that compounds over time. The Power of an Integrated Strategy Think of your eCommerce strategy like a flywheel. When attribution, insight, and creative are […]
From Insights to Outcomes: Reimagining Cross-Channel Strategy in Performance Marketing
By: Kelsey Connolly, Head of Insight, and Kevin Hughes, VP, Head of Performance Data isn’t binary, at least we don’t think it should be. There are wins and losses hidden in the rows of exported data that can offer direction and answers when analyzed properly. Agency reporting has become a bloated stack of dashboards, API […]
The Value and Advantages of Email Marketing
Most, if not all, businesses and organizations look for the most effective and cost-efficient way to get our message, service, or product out to our target audience. Email marketing is a powerful tool that gives businesses the opportunity to reach and engage their customers directly. Despite the rise of organic and paid social media, the […]
The most popular NFL teams in 2022, according to Google
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Back in 2017, I took a look at the most popular NFL teams. There are numerous ways to see how popular […]
Everything Logical Media Group Can Do for Your Business
By Brittany Gora and Katherine Rupp At Logical, we’re always striving to aid our clients in taking their online marketing strategies to the next level. We believe in exceeding expectations and, as a result, creating exceptional experiences for our partners and their clientele. Find out, below, all the different digital marketing agency services Logical offers […]
The Top 5 Sales Questions To Ask A Digital Marketing Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]After being in a digital marketing-specific sales role for the past 7 years, I have truly been asked just about every question […]
Conversion Rate Optimization for eCommerce Websites
eCommerce sites live and die by conversions. Whether that’s a sale or a freebie download, a conversion can make or break your eCommerce marketing efforts. Hopefully, you’ve been tracking and obsessing over your eCommerce conversion rate for months. But, despite their best efforts, many eCommerce sites just aren’t seeing the lift in conversions they need […]
Improve Your Marketing with Call Tracking
Traditional advertising required marketers to take a “spray and pray” approach. They were unable to quantify how many people they reached, who they reached, and if the users were even interested in the product. Today it’s a different story. Digital marketers are able to measure most of their efforts, whether through social media, email, or […]
What 2019 Holds for Low-Budget Shopping Ads
When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is that they aren’t always the best choice. Actually, if you sell retail products, you’re better off with Shopping Ads. Sixty percent of Google clicks came […]
Optimizing Conversions With The Power of Analytics
Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified, we can make marketing even more effective with data-centric approaches. If you’re investing in marketing at all, and especially in content marketing, analytics data should […]
