Why a Comprehensive eCommerce Strategy Wins: Attribution, Insight, and Creative at the Core
Most brands treat eCommerce like a collection of channels. The leaders treat it like a system. Here’s why this approach isn’t optional anymore and how it can give brands an edge that compounds over time. The Power of an Integrated Strategy Think of your eCommerce strategy like a flywheel. When attribution, insight, and creative are […]
From Insights to Outcomes: Reimagining Cross-Channel Strategy in Performance Marketing
By: Kelsey Connolly, Head of Insight, and Kevin Hughes, VP, Head of Performance Data isn’t binary, at least we don’t think it should be. There are wins and losses hidden in the rows of exported data that can offer direction and answers when analyzed properly. Agency reporting has become a bloated stack of dashboards, API […]
There May Be Pain Coming – But AI Offers a Way Through
Uncertainty creates hesitation, and in times of economic turmoil, this can quickly turn into paralysis. For the first time in history, brands have access to tools that make surviving or even thriving in a recession possible. The reality is that you should be moving faster, generating more, pivoting on a dime, and getting real time […]
The Value of Paid Search: How to Make Your Business Flourish
Businesses face fierce competition regarding online visibility, and with the rise of AI and generative SEO content, it’s only getting more complex. With countless websites vying for attention, organizations must deploy effective and thoughtful marketing strategies to stand out. One such strategy, albeit possibly a simple answer, is utilizing paid search. Paid search marketing offers […]
The most popular NFL teams in 2022, according to Google
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Back in 2017, I took a look at the most popular NFL teams. There are numerous ways to see how popular […]
4 Reasons Why You Need an Email Marketing Campaign Calendar
Are you tired of feeling overwhelmed with your email marketing strategy? Are you ready to get ahead on your deliverables? By creating and maintaining an email marketing calendar, you can: ensure consistency with your merchandising plans, establish a holistic marketing approach across various streams, hold yourself accountable, and maintain organization. What is an email marketing […]
What is Holistic Marketing and How to Take Advantage of being a Holistic Marketer
By Brittany Gora and Katherine Rupp As more businesses work to refine their presence on the Internet, staying relevant in a vast online landscape continues to be competitive. To win over potential customers, you must integrate all your efforts, and this method of incorporating all strategies is part of holistic marketing. By definition, “holistic marketing” […]
Everything Logical Media Group Can Do for Your Business
By Brittany Gora and Katherine Rupp At Logical, we’re always striving to aid our clients in taking their online marketing strategies to the next level. We believe in exceeding expectations and, as a result, creating exceptional experiences for our partners and their clientele. Find out, below, all the different digital marketing agency services Logical offers […]
Three Google Analytics 4 Features to Get Excited About
In October 2021, Google announced its latest iteration of the Google Analytics (GA) platform: Google Analytics 4 (GA4), and there are plenty of exciting new GA4 features that we believe will make this update worth the learning curve. The three GA4 Features That We’re Most Excited About: 1. Enhanced Measurement While Google Analytics Universal focused […]
An In-Depth Look into Analytics with Google’s Switch to GA4
Google’s web analytics newest update, officially dubbed Google Analytics 4, is replacing Universal Analytics by July of 2023. The switch to GA4 will provide an even more in-depth look at predictive insights, further integration within Google Ads, and cross-device measurement capabilities. Google Analytics has been one of the most useful tools for businesses to understand […]
The Top 5 Sales Questions To Ask A Digital Marketing Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]After being in a digital marketing-specific sales role for the past 7 years, I have truly been asked just about every question […]
LMG Awarded as a Top Digital Marketing Agency for B2B Companies by Clutch
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group has been awarded as a Top Digital Marketing Agency for B2B Companies in Illinois by Clutch and our clients! […]
The 10 Best Google Analytics Functions for Every Company
Google Analytics is an extremely valuable tool for any website owner. While other analytics solutions are certainly on the market, Google Analytics is the most common and integration-friendly platform out there. This free platform is also essential to demonstrate ROI on your marketing efforts. The downside is that Google Analytics, or GA, isn’t always an […]
