Build Brand Awareness With a Data-Driven Content Strategy
Just as UX is critical to web design, your online marketing efforts need an effective content strategy to grow your client base. Logical Media Group’s approach to content marketing was developed out of the same data-driven processes we use in our SEO services. Increase brand visibility, establish trust with your target audience, and drive traffic that converts with a precise and creative approach to your brand’s content..
Bryan Young, OMI Industries
What our clients have to say
“We’ve had remarkable success growing our performance on each channel, but especially through SEO and Amazon. Search keyword rankings have increased in both number and ratings, and now organic search is a huge traffic driver for us. Their team has never shied away from the challenge of giving us what we need and regularly goes ‘above and beyond.’”
4.9 from Clutch
5.0 on Google
When Organic Brand Awareness Leads to Revenue Growth
For a client that was struggling to stand out in the highly-competitive natural household goods industry, Logical Media Group suggested building a B2C content marketing strategy around organic site traffic to build brand awareness and improve leads. After one year and almost 50 optimized blogs, our client’s organic traffic has grown 2,000% YoY and revenue from organic traffic has increased 177%.
Content Strategy Services
As a digital content strategy agency in Chicago, we understand it’s important to stand out from a crowd. We’ll help you create a content marketing strategy that speaks to your customers and boosts your online presence. Strategy services from Logical include:
Research & Discovery:
The Logical team will dive into analytics platform(s) – Google Analytics, Google Search Console, etc. – to identify trends in traffic, engagement and conversion that will inform the content strategy.
Content Calendar Management & Creation:
Topics chosen in keyword research will be scheduled out by month according to seasonality. The full content calendar will outline elements of keyword research findings, content seasonality, content purpose and user intent, and a publishing cadence.
Logical’s team of expert content writers can create all content as outlined in the content calendar (blogs, infographics, etc.) or create content briefs for your team. Each piece is created and fortified with SEO best practices and a keyword strategy based on your B2C content marketing strategy needs.
Logical recommends sharing content on social media platforms to maximize visibility, traffic, and engagement. For each piece of content published in alignment with the content calendar, Logical will craft organic social posts in a manner that appeals to the target audience and includes strong calls to action.
Technical Site Health:
Content cannot rank organically if it is not properly crawled and indexed by search engines. That’s why Logical Media Group includes a comprehensive technical audit in all of our content strategy services. We’ll evaluate the architecture of the entire website so content developed according to the Content Calendar can rank to the best of its abilities.
Logical will use content performance data, user engagement metrics, and competitive insights to continuously adapt and improve its content strategy. For this reason, ongoing, in-depth reporting and on-site tracking are crucial to maximize success.
Why are Data-Driven Content Strategy Services Important for My Brand?
A well-maintained blog and a solid content strategy does more than put your brand voice on display, it builds trust among your client base—established and new. You can regularly publish articles on your site’s blog to reach your target audience, but without a keyword strategy and proper metadata, your content may never surface on Google search results pages. Having a content strategy from Logical Media Group is like having a trusty compass on the high seas: We won’t steer your ship, but we’ll point you in the right direction.