Conversion rate optimization means guiding your traffic to your end goal.
In addition to lead generation, conversion rate optimization (CRO) is a critical part of a sound digital marketing strategy and overall ecommerce success.
Our email marketing, pay-per-click (PPC), and search engine optimization (SEO) team members are also experienced conversion rate optimization consultants. We start by studying how visitors interact with your site with our suite of tools. Then we perform strategic tests on your site’s major landing pages to maximize your conversions.
A/B Testing
A/B Testing, or split testing, is a research methodology that allows us to display variations of your website to an equal number of site visitors. Through this testing, we can see which variation converts more effectively. We will establish hypotheses surrounding the experiments we create. After the experiments are complete, we will deliver the test results to you and help your team implement any page changes as soon as possible.
Heat Maps
Our conversion rate experts will typically examine heat maps before creating a CRO strategy. Heat Maps are a visual representation of where your users are clicking while visiting your site in order to strategically place certain pieces of content. We can gather valuable information about call to action placement, content engagement, and more. Then, we use these insights to make recommendations that will encourage your target audience to interact with various touchpoints and take your desired actions.
Analytics
Using Google Analytics and other key tools, we provide an in-depth analysis of your site. From website traffic, website conversion rate, and page view stats to social media shares, user engagement, and other important metrics, we are able to better understand user behavior and tweak your website to improve your sales funnel’s conversion rate.
User Experience
The user experience is key to making your conversion path as smooth as possible. We focus on both website design and website usability, ensuring your pages are intuitive, easy to navigate, and guide users down the conversion funnel.
Qualitative
What better way to learn about website visitors than asking them questions? We can collect priceless data about the customer journey and your traffic that you simply won’t get anywhere else. By studying their engagement, we can continue to formulate strategies that make all the difference for your organization.
Content Strategy
Copywriting, images, headlines. Every piece of your webpages can influence the actions your users take, including your content. We take our time and consider content marketing, optimizing your copy and other assets for people, search engines, and ultimately, conversions.
Our CRO Software and Tools
We invest so you don’t have to.
Our digital marketing agency is proud to partner with clients to develop personalized conversion rate optimization strategies. Our team of conversion rate optimization consultants subscribes to industry-leading analytical platforms to gather as much information as possible. We take a data-driven approach, using the information we collect to make informed decisions in regards to optimizing your website and, most importantly, helping you achieve your business goals. Conversion rate optimization has the ability to maximize your return on investment, so reach out to our CRO consultants to learn more about pricing and how we can support you.
