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Setting up an Amazon Seller Central Account

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]In this article, our team of Amazon experts will provide the steps and information required to help get your new Amazon Seller Central Account up and running.[/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

1. Creating the Seller Central Account

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  • Email address

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  • TIP: set up up an Amazon specific one i.e. amazon@companyname.com to help stay organized internally
    • Create a new Amazon account with this new email address

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  • Titles

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  • Ensure your titles follow Amazon’s guidelines and best practices
    • TIP: Aim for 80 characters, maximum title length is 200

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  • Legal business name, address, and phone number

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  • This should match any relevant tax information

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  •  Valid credit card

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  • The first month of using the professional account is billed through this card

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  • U.S. bank account information

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  • Amazon will deposit net revenue into this account

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  • Additional tax information Amazon may require:

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  • EIN
  • SSN
  • Drivers license number
  • Another form of business or personal identification

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2. Verifying the Seller Central Account Information

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  • Log in to your Seller Central Account

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  • Click on “Settings” in the upper right

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  • Under “Payment Information”, verify the deposit method is correct

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  • Under “Business Information”, verify the following information:

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  • Business address
  • Merchant token – it’s important you write down this token somewhere for reference offline as you may need it for customer support
  • Display name
    • Here, you can edit the name displayed to your customers. If you registered under a different business name, and you want the brand name or DBA name to appear, this is where the change is made
    • Here, you can also change the customer service email address

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  • Under “Shipping and Returns Information”

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  • Add or verify the return address

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  • Under “Tax Information”

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  • Verify your tax information

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3. Editing the Customer Facing Information in the Seller Central Account

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  • About Seller

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  • Seller Logo (JPG or GIF format)

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  • 120 pixels wide x 30 pixels tall

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  • Shipping Information

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  • If you have certain APO or PO Box shipping guidelines, place that here
  • If you are doing FBA, then you can default to Amazon’s standard copy

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  • Privacy Policy – Do not edit

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  • Gift Services

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  • Most do not edit this section, unless your items are customizable and generally purchased as gifts

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  • Tax

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  • If you are shipping items yourself, include which state(s) will be taxed
  • If you are doing FBA, you can default to Amazon’s standard copy

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  • The Seller Central Account is all set and ready to start adding your items. This process will be covered in a future blog post, so stay tuned!

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Helpful Links

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Frequently Asked Questions (FAQ)
Selling on Amazon
Selling Plans 
Category Referral Fees 
Fulfillment Fees
FBA Calculator (Fulfillment by Amazon)
(Note: If you do not have a Seller Account, you may have to refresh the page and click “Continue As Guest”)[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

If you need further assistance in creating your Amazon Seller Central Account, please reach out to sales@logicalmediagroup.com for more information regarding our Amazon Marketing Services.

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