Setting up an Amazon Seller Central Account
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]In this article, our team of Amazon experts will provide the steps and information required to help get your new Amazon Seller […]
Preparing for Amazon Prime Day
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] How to Prepare for Prime Day Prime Day is one of the largest online shopping days of the year with over […]
Amazon SEO Best Practice Guide for 2020
While Google might be the go-to for all things search, Amazon is still the king of eCommerce search. Many people go to Amazon, not Google, when they want to buy something. That’s why Amazon has tremendous power to connect brands with customers who are ready to buy. But selling on Amazon is a small factor […]
Amazon is Complementing—not Killing—Brick and Mortar Retail
Retail pundits love claiming that Amazon is killing brick and mortar stores. In an age where 92% of Americans shop online, in-store brands have a real concern for the continued expansion of eCommerce. But is that what’s actually going on? If Amazon is killing retail, why do shoppers still frequent retail stores? It’s true that […]
Kohl’s and Amazon Partner up on Brick and Mortar
Although a lot of shopping is moving online, in-store shopping is still important to your customers. In fact, eCommerce still accounts for only 15% of all product sales, with the majority happening in-store. eCommerce sales still matter, but it’s clear that consumers still want convenient brick and mortar experiences. Given this data, it should come […]
What We Can Learn from Amazon’s 2019 Black Friday Strategy
Black Friday officially marks the start of the holiday shopping season. Famous for its doorbuster sales, Black Friday creates a consumer frenzy. In fact, 30% of all annual sales happens on this day each year. Black Friday sales have steadily grown by 3% year over year. That means there’s plenty of room for brands to […]
Is Alexa in Trouble? Google and Walmart Join Forces to Overthrow Amazon
Amazon has been dominating the eCommerce world for years. The reigning king of product-led search, Amazon has expanded to new territory like grocery delivery and voice search. In 2019, Amazon is encouraging users to buy more goods not through the Amazon platform, but through its Alexa voice assistant. The eCommerce giant recognizes the untapped frontier […]
Best Practices for Your Amazon Product Listing Page
When customers peruse the aisles of a brick and mortar store, shelf layout and packaging catch the buyer’s eye and lead to a sale. You don’t have that luxury in an eCommerce environment, especially on platforms like Amazon. In eCommerce, your product page has to sell for you, 24/7. The thing is, Amazon isn’t just […]
What Should We Know About Amazon PPC Campaigns?
One in three dollars spent in the U.S. is spent online. In the eCommerce space, Amazon dominates with a 49% market share, or a 5% share of all retail. That’s huge for just one company. Amazon has strategically inserted itself into shoppers’ lives, which gives you a great opportunity to sell your services through this […]
What Digital Marketers can Learn From Amazon
Customers are shopping online today more than ever before. eCommerce is expected to rake in $3 trillion globally by the end of the year. In a space rife with competition, your customers have room to be picky. In a world of instant gratification, you have just minutes to deliver an amazing experience to your eCommerce […]
Amazon Rolls Out Project Zero to DIY the Fight Against Counterfeits
Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true in many ways, Amazon still has a huge problem: counterfeits. When we buy something on Amazon, we assume it’s real. However, not all products are […]
Amazon is King of Product Led Search—Here’s How it Affects Marketers
Amazon is an advertising juggernaut. The eCommerce giant doesn’t show signs of slowing down any time soon. In fact, as of September 2018, Amazon overtook Google as the leader in product led search. This is big news for not only consumers, but also marketers. Amazon’s product led search is changing the way audiences shop online. […]
2019: The Year of Amazon Ads
2019 will be the Year of the Pig in the Chinese Zodiac. But for marketers and advertisers, 2019 will be the Year of Amazon. While Facebook and Google own the majority of advertising market share, Amazon is closing the gap. In fact, 80% of all existing Amazon advertisers plan to increase their Amazon Ads budget […]
What is Amazon’s Market Share of Holiday Shopping?
October is officially the start of the holiday season. And, most importantly for marketers, it’s the early start of the holiday shopping season. This is a busy time of the year for any marketer, but especially for those in retail. It’s clear that, as tech becomes more available and convenient, your target audience is no […]