Experience is the Difference: 6 Tips To Boost Experiential Marketing With Social Media
While we spend a good portion of our lives online, we’re saturated with branded messages. Consumers are bombarded via email, social media, and display ads to buy, buy, buy. After a while, they tune out these messages. How do companies stand out among the dull roar of modern digital marketing? It requires pushing back on […]
Free SEO Audit
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” class=”hero margin-s” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Free SEO Audit [/vc_column_text][vc_column_text el_class=”page-heading”]What’s Your SEO Score?[/vc_column_text][vc_column_text el_class=”intro”]Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.[/vc_column_text][/vc_column][/vc_row][vc_row […]
Run Better Campaigns By Prequalifying PPC Leads
When implemented correctly, PPC is a great way to drive traffic to your site. It’s exciting to see spikes in web traffic attributed to your PPC efforts. That must mean it’s working, right? Yes and no. Clicks are a great ego boost, but do those clicks actually make a difference for your brand? When it […]
Want More Conversions? 5 Tips to Optimize Your PPC CTAs
2018 is well behind us. Now is a perfect time to gather your 2018 PPC data to determine what needs adjusting for 2019. While conversion rates and cost per click are important metrics, they shouldn’t be your only concern. PPC strategists often overlook one critical component of their campaign strategy: the CTA, or call-to-action. The […]
Amazon Rolls Out Project Zero to DIY the Fight Against Counterfeits
Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true in many ways, Amazon still has a huge problem: counterfeits. When we buy something on Amazon, we assume it’s real. However, not all products are […]
LinkedIn vs. Facebook Advertising: The advantages of LinkedIn for Business
The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the platform in droves. This mass exodus from Facebook (as well as recent content updates by FB) spells trouble for those in our industry that handle […]
Free SEO Checklist
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” class=”hero margin-s” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Free SEO Checklists [/vc_column_text][vc_column_text el_class=”page-heading”]Please share this page to download the free website, landing page, and local SEO checklists.[/vc_column_text][vc_column_text el_class=”intro”]To share, simply click the blue “PAY WITH A TWEET” […]
Free Character Counter Tool
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” class=”hero margin-s” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Free Character Counter [/vc_column_text][vc_column_text el_class=”page-heading”]Optimize your title tags and meta descriptions.[/vc_column_text][vc_column_text el_class=”intro”]Paste the text you need to count into the text area below to get an accurate character count.[/vc_column_text][/vc_column][/vc_row][vc_row […]
A New Approach to Web Design: Custom vs. Theme
Introduction If you were buying your first house what would be important to you? Chances are you’ve lived in apartments or dilapidated college shacks up to this point and have been keeping a running list of all the things you absolutely need once you have a home that is completely yours. Whether it’s having a […]
8 Ethical Tactics to Build Brand Trust with Facebook Advertising
How to be a Facebook Advertising Vigilante As a moth drawn to a flame, my eyes and mouse hovered over the article “You won’t BELIEVE what these teen heartthrobs look like now.” It was my busiest day of the week, and yet, I was a woman hypnotized: I clicked the clickbait anyway. Hook, line, & […]
Chicago Local SEO
[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0b3184″ scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”hero margin-none” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Google Maps & Local Pack SEO [/vc_column_text][vc_column_text el_class=”page-heading”]Put your brick & mortar on the map[/vc_column_text][vc_column_text el_class=”intro”]Does […]
