Amazon Rolls Out Project Zero to DIY the Fight Against Counterfeits
Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true in many ways, Amazon still has a huge problem: counterfeits. When we buy something on Amazon, we assume it’s real. However, not all products are […]
Make the Most Out of Changes in Social Media Advertising
Like the rest of the internet, social media iterates at a breakneck speed. In a matter of weeks, a platform can completely change not only its user-facing design, but completely overhaul its algorithm. Algorithms present a problem for marketers and advertisers alike. In a world where social media has become an highly-competitive pay-to-play avenue, businesses […]
Optimizing Conversions With The Power of Analytics
Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified, we can make marketing even more effective with data-centric approaches. If you’re investing in marketing at all, and especially in content marketing, analytics data should […]
The 10 Best Google Analytics Functions for Every Company
Google Analytics is an extremely valuable tool for any website owner. While other analytics solutions are certainly on the market, Google Analytics is the most common and integration-friendly platform out there. This free platform is also essential to demonstrate ROI on your marketing efforts. The downside is that Google Analytics, or GA, isn’t always an […]
What 2019 Holds for Low-Budget Shopping Ads
When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is that they aren’t always the best choice. Actually, if you sell retail products, you’re better off with Shopping Ads. Sixty percent of Google clicks came […]
Want More Conversions? 5 Tips to Optimize Your PPC CTAs
2018 is well behind us. Now is a perfect time to gather your 2018 PPC data to determine what needs adjusting for 2019. While conversion rates and cost per click are important metrics, they shouldn’t be your only concern. PPC strategists often overlook one critical component of their campaign strategy: the CTA, or call-to-action. The […]
Run Better Campaigns By Prequalifying PPC Leads
When implemented correctly, PPC is a great way to drive traffic to your site. It’s exciting to see spikes in web traffic attributed to your PPC efforts. That must mean it’s working, right? Yes and no. Clicks are a great ego boost, but do those clicks actually make a difference for your brand? When it […]
Paid Advertising of Then and Now
The late 2010s left its indelible mark and a lasting imprint on the future of advertising. As we continue into the 2020s, it’s clear that big changes are happening in the PPC advertising world, whether it’s related to machine learning in advertising, automation in advertising, or simply the shake ups with varying PPC advertising platforms. […]
5 Ways to Get Better Paid ROI
You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features built into Google Ads that will help you get an increased ROI in PPC efforts that are performed. Why wouldn’t you use the tools at […]
