The 10 Best Google Analytics Functions for Every Company
Google Analytics is an extremely valuable tool for any website owner. While other analytics solutions are certainly on the market, Google Analytics is the most common and integration-friendly platform out there. This free platform is also essential to demonstrate ROI on your marketing efforts. The downside is that Google Analytics, or GA, isn’t always an […]
The 3 Reasons for eCommerce Cart Abandonment—And How To Stop It
Businesses of all sizes and industries are getting into eCommerce, and for good reason. More than half of all millennials shop online regularly. With this many people flocking to digital shopping spaces, retail businesses are keeping the pace. Customers want to shop quickly and efficiently, no matter their device. As an eCommerce business, it’s your […]
Smart Redirect Strategies for your Site Migration
An exciting time full of user experience (UX) adjustments, graphic design, and landing page copywriting is when a company undergoes a website migration project. However, sometimes brands forget a critical component of their site migration and how SEO is incorporated into it: redirect chains and loops. Redirects can make or break your website. They can […]
Driving Traffic to eCommerce with Social Media
Everybody knows social media is the hottest thing on the web. However, while businesses know they need to be on social, many aren’t using social media to its greatest potential. The problem with social media is that it needs your full, undivided attention. Otherwise, you’re missing out on the key benefits social media has for […]
10 Must-Have WordPress Plugins
WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease of use is part of WordPress’s charm. WordPress lets you extend the functionality of your site with snippets of code, called plugins. The importance of […]
7 Essentials of an eCommerce Website
In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping has retailers moving from the physical space and into the online realm. The problem? That means your eCommerce brand will face even more competition in […]
Logical Media Group Ranks No. 1,999 in Inc. Magazine’s 2018 5000 List of America’s Fastest-Growing Privately Held Companies
INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year. LMG earned a respective rank of 1,999 out 5,000 on a list that comprises the fastest growing, U.S. based, privately owned companies. Inc. Magazine annually […]
What Are Native Ads? Not What You Think
The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting their budget? The Global Marketing Alliance estimates the native ad market will be worth an astounding $85.5 billion by 2020. Although they’ve only been around […]
Amazon is King of Product Led Search—Here’s How it Affects Marketers
Amazon is an advertising juggernaut. The eCommerce giant doesn’t show signs of slowing down any time soon. In fact, as of September 2018, Amazon overtook Google as the leader in product led search. This is big news for not only consumers, but also marketers. Amazon’s product led search is changing the way audiences shop online. […]
2019: The Year of Amazon Ads
2019 will be the Year of the Pig in the Chinese Zodiac. But for marketers and advertisers, 2019 will be the Year of Amazon. While Facebook and Google own the majority of advertising market share, Amazon is closing the gap. In fact, 80% of all existing Amazon advertisers plan to increase their Amazon Ads budget […]
Regex Basics to Know for Screaming Frog and Google Analytics
Every marketer knows that data-driven campaigns are the key to better audience insights and increased conversions. But what happens when you’re drowning in too much data? With 51% of marketers saying they want to make more data-driven decisions, it’s clear that they have an uphill battle to make meaning from this data. To make sense […]
Your Checklist on How to Set Up and Run a Successful PPC Campaign
Running a Pay Per Click (PPC) campaign for your business can have a large impact on your bottom line. Set up correctly, you can establish consistent ROI and grow your business. Many advertisers excitedly jump into PPC without a plan, adjusting campaigns as they go; Google makes it very easy to set up a campaign […]
How Clean Web Design Can Help SEO Rankings
SEO is all about optimizing your content for search engines. Or is it? When we dig into the origins of SEO, we have to remember that SEO isn’t for the sake of search engines. SEO is a yardstick that search engines use to mimic the human user experience. SEO has always been first and foremost […]
How to Optimize Content for Voice Search
There are over 65,000 Google searches every second. SEO is a critical tool that helps site owners grab their share of these searches. However, SEO is a moving target. Best practices can become obsolete in as little as a few months. That’s why it’s so important to stay on top of SEO trends, especially if […]
What is Amazon’s Market Share of Holiday Shopping?
October is officially the start of the holiday season. And, most importantly for marketers, it’s the early start of the holiday shopping season. This is a busy time of the year for any marketer, but especially for those in retail. It’s clear that, as tech becomes more available and convenient, your target audience is no […]
Using WordPress vs. Drupal
Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze. How on Earth are you supposed to create a website? What’s the easiest way to get online and start selling your brand? In our experience, […]
