6 PPC Myths That Harm Your ROI
Digital marketing is one of the best ways to get measurable results for your brand. Of all the strategies available to digital marketers, PPC is one of the most challenging but effective solutions. Whether you’re running PPC campaigns on Google, Bing, or social media, these campaigns give brands serious ROI—when implemented with finesse, that is. […]
Is Alexa in Trouble? Google and Walmart Join Forces to Overthrow Amazon
Amazon has been dominating the eCommerce world for years. The reigning king of product-led search, Amazon has expanded to new territory like grocery delivery and voice search. In 2019, Amazon is encouraging users to buy more goods not through the Amazon platform, but through its Alexa voice assistant. The eCommerce giant recognizes the untapped frontier […]
Improve Your Marketing with Call Tracking
Traditional advertising required marketers to take a “spray and pray” approach. They were unable to quantify how many people they reached, who they reached, and if the users were even interested in the product. Today it’s a different story. Digital marketers are able to measure most of their efforts, whether through social media, email, or […]
Spend Less on Google Ads with a Better Bidding Strategy
Google Ads is one of the most effective PPC platforms available to marketers. However, competition and flighty search trends can deplete your PPC budget in no time. You need targeted and effective PPC. A strong PPC strategy addresses all facets of your campaign. But one of the most important and overlooked aspects of Google Ads […]
Want More ROI? How to Build a PPC Funnel
When most people go on a first date, they don’t expect a marriage proposal. There’s a natural progression to the relationship before that point; you spend time together and get to know each other first. In this respect, marketing is no different than dating. Too often marketers jump straight to selling their product, not realizing […]
The Impact of Voice Search on PPC—and How You can Keep Up
Soon the days of sifting through Google search results will be a thing of the past. A simple, “Alexa, where’s the nearest coffee shop?” is all we’ll need to find information. Not everyone is adopting voice search right now, but it’s clear that this technology is changing the behavior of millions of users. By 2020, […]
How to Conduct Keyword Research for PPC Campaigns
Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC ROI. However, many brands don’t know how to conduct keyword research, or how to choose the best keywords for their campaigns. It’s tempting to jump […]
Best Practices for Your Amazon Product Listing Page
When customers peruse the aisles of a brick and mortar store, shelf layout and packaging catch the buyer’s eye and lead to a sale. You don’t have that luxury in an eCommerce environment, especially on platforms like Amazon. In eCommerce, your product page has to sell for you, 24/7. The thing is, Amazon isn’t just […]
How Much Martech Should PPC Marketers Actually Use?
PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing space—and that’s a problem. There are over 6,800 martech (marketing technology) tools on the market right now, and that number is growing. For marketers, that […]
What Should We Know About Amazon PPC Campaigns?
One in three dollars spent in the U.S. is spent online. In the eCommerce space, Amazon dominates with a 49% market share, or a 5% share of all retail. That’s huge for just one company. Amazon has strategically inserted itself into shoppers’ lives, which gives you a great opportunity to sell your services through this […]
What Digital Marketers can Learn From Amazon
Customers are shopping online today more than ever before. eCommerce is expected to rake in $3 trillion globally by the end of the year. In a space rife with competition, your customers have room to be picky. In a world of instant gratification, you have just minutes to deliver an amazing experience to your eCommerce […]
5 Ways to Get Better Paid ROI
You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features built into Google Ads that will help you get an increased ROI in PPC efforts that are performed. Why wouldn’t you use the tools at […]
Paid Advertising of Then and Now
The late 2010s left its indelible mark and a lasting imprint on the future of advertising. As we continue into the 2020s, it’s clear that big changes are happening in the PPC advertising world, whether it’s related to machine learning in advertising, automation in advertising, or simply the shake ups with varying PPC advertising platforms. […]
What 2019 Holds for Low-Budget Shopping Ads
When you think of PPC ads, the first thing you probably think of is Google or Facebook Ads. Although many marketers invest in these text-based PPC ads, the reality is that they aren’t always the best choice. Actually, if you sell retail products, you’re better off with Shopping Ads. Sixty percent of Google clicks came […]
Make the Most Out of Changes in Social Media Advertising
Like the rest of the internet, social media iterates at a breakneck speed. In a matter of weeks, a platform can completely change not only its user-facing design, but completely overhaul its algorithm. Algorithms present a problem for marketers and advertisers alike. In a world where social media has become an highly-competitive pay-to-play avenue, businesses […]
Optimizing Conversions With The Power of Analytics
Data is an essential part of modern marketing. We no longer have to take a spray-and-pray approach with marketing efforts. In a world where every action is tracked and quantified, we can make marketing even more effective with data-centric approaches. If you’re investing in marketing at all, and especially in content marketing, analytics data should […]