7 Tips on Embracing Modern Web Design
Does your site look old? Does it feel outdated? In an era of focusing on the users who visit your website, it’s a smart idea to be considerate in your choices on having a modern website design. What does that mean when pairing user experience (UX) and a stylish website design? Well, we’re here to […]
The Importance of Cohesive Branding Across Marketing Streams
In a world filled with unknowns, we continuously search for the familiar and are drawn to what we deem as “comfortable”. While trying something new can be exciting, we are wired to look for constants throughout our day to day experiences. Those of us that love to try new foods (i.e. myself) still have our […]
9 Ways to Style the Website Hero Images and Landing Page Images for Your Website
Website hero images, as well as main website landing page images, are a staple of modern web design. Because users are constantly shifting from one website to another (According to Contentsquare (via HubSpot), the average time spent on a website in 2021 was 54 seconds), it’s hard to keep the attention of people visiting your […]
Creative Web Design: Websites are Nothing Without Creative
No matter your business, web design plays a critical role in your success. A well-crafted website is more than just an online presence; it’s an opportunity to make a lasting impression on your audience. By harnessing the power of creative web design, you can captivate visitors and maximize the potential of your online platform. This […]
Narrating Your Brand: Incorporating Journey-Based Ads into Your Creative Strategy
A robust creative marketing strategy that adapts to change is vital in our rapidly evolving digital landscape. Within this realm, journey-based advertising has emerged as a critical driver for business growth, expertly personalizing ads to align with the target audience’s unique journey. Implementing this approach enhances the consumer experience and boosts your content marketing’s return […]
Journey-Based Advertising for Prospecting & Converting
When the year starts afresh (and even throughout the year as strategy can change), it can often be a challenge to find and implement new ways to help improve your brand’s growth. We seem to be constantly inundated with numerous ads throughout our time scrolling social media. A few may catch our eye but many […]
How to Create an Effective Full Funnel Marketing Strategy for SEO
Every business needs a full funnel marketing strategy to attract new audiences and find qualified leads. What is a full funnel marketing strategy? The primary goal of a full funnel marketing strategy is to capture as many qualified leads as possible. It starts by reaching a wide audience and narrowing down the audience over time, […]
Why Your Company Should Use a Fractional CMO Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]For some organizations, assumed hires are full-time C-suite positions including Chief Financial Officer (CFO), Chief Marketing Officer (CMO), Chief Technology Officer (CTO), […]
What You Should Know About Fractional CMOs
Is your company ready to continue growing, but you don’t have the budget for an internal marketing strategy professional? You can still achieve your marketing goals with a fractional CMO who displays all the qualities needed for someone in marketing leadership. What is A Fractional Chief Marketing Officer (CMO)? Over the years, organizations have realized the […]
The most popular NFL teams in 2022, according to Google
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Back in 2017, I took a look at the most popular NFL teams. There are numerous ways to see how popular […]
What is Holistic Marketing and How to Take Advantage of being a Holistic Marketer
By Brittany Gora and Katherine Rupp As more businesses work to refine their presence on the Internet, staying relevant in a vast online landscape continues to be competitive. To win over potential customers, you must integrate all your efforts, and this method of incorporating all strategies is part of holistic marketing. By definition, “holistic marketing” […]
Everything Logical Media Group Can Do for Your Business
By Brittany Gora and Katherine Rupp At Logical, we’re always striving to aid our clients in taking their online marketing strategies to the next level. We believe in exceeding expectations and, as a result, creating exceptional experiences for our partners and their clientele. Find out, below, all the different digital marketing agency services Logical offers […]
The Catalyst to Good Creative is Good Strategy
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]By: Jena Marble, Creative Manager Here’s a fun fact. The creative team recently updated a client’s Amazon Store. After designing on-brand assets […]
The Importance of Workplace Flexibility
Home Is Where the Zoom Calls Are I think I hear little footsteps. Is that Lucy knocking on the door during this client call? Oh no, is this a BBC news interview moment? Panic overcomes me, then relief, when I hear the client kindly ask “Do you need to take a second? It’s totally fine.” […]
Tips For Seasonal Cleaning: Striving For and Establishing Digital Marketing Goals and Objectives
With spring, or any new season, there is often a need for identifying areas to clean and organize. Tidying up around the house and physical office space is essential and likely needed, but while you’re doing that, consider looking at your digital marketing efforts as well. You may feel tempted to keep things as they […]
The Benefits of Working Cross-Channel: Creative + eCommerce
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]By: Jena Marble, Creative Manager When approaching eCommerce for your brand, you cannot discount the value of thoughtful creative. When our Creative […]
