Maybe you’re ready for a career change, maybe you’re seeking a challenge or interested in learning something new. In 2020 alone, 70% of the workforce was actively looking for a change in career. And as 2020 taught us, everything can change overnight. If you aren’t feeling fulfilled by your career, there has never been a better time to take the plunge and shift the trajectory of your career. Paid media can provide you with a rewarding career that always has opportunities for you to stay learning. 

First things first, what is paid media advertising? Have you ever wondered how you’re being shown an ad for something similar to what you have been searching for? That’s paid media advertising. It allows businesses to pay for hyper-targeted ads to market a specific item or service to a relevant user. Relevant users are identified when searching for a specific item or service, have similar interests to a business’ item or service, or simply based on demographics. Essentially, paid media is a component of a complete digital marketing strategy.

Here at Logical, we partner with Google to help businesses reach more of the right customers. As a Premier Google Partner, we get the added component of Google finding ways to improve our ads and help clients achieve better results. Google also provides us with reports and insights to track our advertising progress and make our ads more successful. Helping clients from various industries reach their goals can be such a rewarding experience, especially during a pandemic where many businesses found themselves struggling to retain business.

Working in paid media can mean working on a variety of different paid media outlets. To name a few, there’s the creation and management of paid digital marketing campaigns including paid search, display and social advertising across both B2B and B2C business, search engine marketing, programmatic, paid social, native, linear tv, broadcast, affiliate and amazon.

It’s putting yourself in the mind of the consumer and writing attention-grabbing ads that you yourself would find compelling enough to click on. It’s conducting extensive research to discover exactly what consumers are searching for and matching your ads with those relevant search terms. It’s also testing which type of ads work best for different clients and making changes when something isn’t working. The clients you work with are partners in this process and will make suggestions tailored to their needs for their business.

Let’s find out if you have what it takes to be successful in this industry. 

  • Are you data driven? Working in paid media requires analyzing numbers and charts.
  • Do you enjoy writing creative copy? You must have the ability to write creative and effective ads with a character limit.
  • Can you be strategic? If you’re able to put yourself in the mind of the consumer when writing copy, you’re strategic!
  • Are you iterative? Paid media is all about testing to see what works and learning as you go.
  • Are you excellent at maintaining relationships? Working closely with clients and adding a personal touch will only strengthen your client relationships.
  • Are you passionate about staying on top of trends? This industry is ever-evolving. You must be passionate about keeping up to date with any industry changes or trends.

If you possess most or all of the characteristics listed above, you’re going to be a great fit as a paid media professional! Not only is paid media becoming more of a staple for organizations worldwide to reach audiences they otherwise might not, paid media professionals are also in high-demand. LinkedIn’s list of top 10 in-demand jobs include “Digital Marketing Specialist” after taking into account current job openings available, job growth over the past four years, whether the jobs pay a livable wage and whether the required skills can be learned online. This industry will provide stability as well as an endless amount of resources. A great way to break into the industry is to get certifications and training courses. Just like anything, the more you do something the better you’ll get at it.

So, you’ve made the decision that you want to get into paid media and be a part of this ever-evolving industry? Great! You’ll be helping businesses reach their goals and tapping into the creative side of your brain while doing so. Be sure to demonstrate your willingness to learn and go easy on yourself if everything you’re learning isn’t immediately clicking. It’s no secret that making a career change can be overwhelming, but the payoff can be fulfilling once you finally make the shift. Remember that most skills are transferable and that you can accomplish anything you set your mind to. If you’re feeling burnt out in your current career, it’s never too late to change paths. 

Good luck!

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