Digital marketing is an ever-evolving industry, so why not sharpen your skills to keep up with the latest trends and strategies? A great way to get ahead of the game is to achieve a digital marketing certification.
These days, employers are seeking individuals who are willing to consistently self-educate, conduct research, and make the most of digital marketing tools at hand. If you’re not sure where to get started, take a look at our list of some of the best digital marketing certificates, below.
What is a Digital Marketing Certification?
Not to be confused with a full fledged marketing degree, a digital marketing certification is the successful completion of one or several programs/courses awarded to individuals who are seeking to verify and improve upon skills in the digital marketing field. There are free digital marketing certifications as well as paid training programs to choose from, and many of these programs cover several digital marketing topics, such as:
- Social Media
- Marketing Analytics
- Video Marketing
- Email Marketing
- Content Marketing
Signing up for digital marketing certification programs are great for seasoned marketing professionals seeking to improve their skills as well as those who are curious how to get started in digital marketing.
Do I Need a Digital Marketing Certification?
Digital marketing certifications are oftentimes not required by employers, but completing some of the best digital marketing certification programs can make you stand out from a pool of job applicants or amongst your colleagues.
The successful completion of a digital marketing certification demonstrates your willingness to learn and will provide you with the skills you need to remain agile in your role and stay up-to-date on industry trends. Better yet, many of the best digital marketing certificates are free, so there’s really no reason not to take advantage of the resources out there.
6 of the Best Digital Marketing Certificates
This is Google’s self-proclaimed “one-stop-shop” for those who want to expand their knowledge in all-things digital marketing. The best part is that all of the topics are wide-ranging and free. Google’s Skillshop covers these areas and more:
- Google Ads
- Google Analytics
- YouTube Marketing
- Google My Business
HubSpot Content/Inbound Marketing Certification Course
If you’d like to become an overall more effective content marketer, this is the course for you. It’s quick, organized, and you’ll be able to become a more strategic content marketer. HubSpot’s certification covers these topics and more:
- Planning a long-term content strategy
- Creating quality blog content
- Video marketing strategies
Watch a course preview video and sign-up, here.
SEMrush PPC Fundamentals
SEMrush is offering an opportunity to learn about PPC strategies from one of the world’s most respected advertising specialists, Joel Bondorowsky. There are 36 lessons that take only a total of five hours to complete and by the end, you’ll feel like a PPC wizard.
Hootsuite Social Media Certification
One of the best digital marketing certifications out there is Hootsuite’s social media certification. It costs $199, but is well worth the price. By the end of the six-hour, beginner course, you will be a well-versed social media expert in:
- Social Media Strategy
- Growing Social Media Communities
- Social Media Advertising
Watch the course introduction video and sign-up, here.
Content Marketing Institute
The CMI Marketing certification is in-depth and covers a wide range of topics, from marketing segmentation strategies, to digital branding, social media channel plans, media planning, and much more.
This certification is a bit more costly at $995 per individual, but offers more coursework and hands-on learning than most other digital marketing certifications.
Check out the course catalog, here.
Cornell Digital Marketing Certificate
If you’re interested in dedicating serious time and effort into your digital marketing career, consider enrolling Cornell’s online digital marketing certificate program. It is instructor-led and you will feel like you are back in the classroom.
The cost of this two-month program is $3,600 and covers topics such as:
- Digital Marketing & Advertising Strategies
- Social Media Strategy
- Website Conversion
- Developing comprehensive digital marketing plans
- Identifying Customer Needs
Learn more and enroll, here.
Online digital marketing certificates and programs are a great way to hone skills as a professional and get your foot in the door as a marketing novice. Any one of the courses we’ve discussed today would be a great place to start for anyone interested in marketing, but, of course, we recommend shopping around and comparing your options until you find the digital marketing certificate that’s right for you.