How Workflows and List Segmentation Can Multiply Your Time
Is your email marketing strategy taking too much time away from what’s important, or is it empowering your team with the freedom to pursue additional goals? Utilize workflows and list segmentation in email marketing, as they will allow all parties to make time for what is most important. You can make the most of your team’s strengths, and you can also make a client relationship into more of a partnership through project-based communications and holistic strategies rather than getting into the minute details of every email.
Why Workflows Are Important
Workflows are set up with automatic triggers so your subscribers receive relevant information at the moment they are most likely to convert. This has numerous benefits for your email team as well as your clientele. One-off emails and email marketing campaign calendars are still vital in an overall successful strategy for email; however, implementing email marketing automation via workflows will likely aid your team in figuring out how to multiply their time in an effective manner in addition to targeting the correct audience through filtering and other CRM options.
Value of Workflows for Your Team
By setting up email marketing automations, you free up your team to work on other projects. Although creating the strategy for email automation workflows usually takes more time upfront, in the long run, workflows are worth the effort. Workflows are important for setting your team up for success in terms of carving out more time for other email tasks and email tactics, and they also leave more time for creating, implementing, and brainstorming current and existing workflow automations. Think about your team’s time and consider whether this direction could be beneficial for your goals.
Value of Workflows for Your Clients
Not only does your team multiply their time through email automations, but your clients and their customers always receive relevant information in a timely fashion. What’s more, by creating workflows, clients can feel secure in knowing that the correct information, tailored to the appropriate audiences and proper segmentations, is being sent to customers and consumers at the right time. This can lead to a variety of efforts like sales, form submissions, and other KPIs that are necessary for tracking and gauging success for your clients.
A benefit to understanding your client’s customer base can be seen through email marketing automation. Although email workflows are not the be-all and end-all of getting to the psyche of the customer, workflows can target customers at specific parts of their customer journey. Because workflows utilize multiple emails, it is important to have the correct copy, enthralling CTAs, enticing imagery, and intriguing subject lines and preview lines so your automated emails truly can be a set-it-and-forget-it system.
How to Multiply Your Time
If you really want to improve efficiency on your email marketing team, then you need to think about time in a similar light as money you are investing. It’s like setting up an automatic payment for an online bill. If you’re like most professionals, you never have two hours in your day to set something like that up, even on a weekend when you want to make the most of your free time. And even if you did have two hours, there are lots of other things you’d rather be doing.
“A multiplier realizes that if I can save 30 minutes a month from paying my bills by setting up online bill pay, it makes sense to invest those two hours because after just four months’ time, I will have broken even on that investment.” – Leadership Coach, Rory Vaden
How Time Management Helps With Email Marketing Automation Strategy
Time management and figuring out how to multiply your time helps to establish more time to be productive on tasks in non-professional settings, and it is the same for professional tasks and deliverables as well.
Setting up elaborate workflows and audience segments takes time and effort, but the payoff is substantial. We’ve experienced growing pains with clients wanting to be involved in sending out each email, however, with the knowledge that the email platforms have gained to do what they do best — programmed automation — the time saved working on other projects or tasks is realized soon after the first automated email is published.
Additionally, through list segmentation set up in a workflow, the email marketer does not have to worry about sending an email to the improper customer; the workflow’s filters would have been created with stopgaps and avenues in mind. Once you have strategized, set up, and tested your workflows, your time can be spent furthering client audiences, email campaigns, lead scoring, future list segmentation, or other email and CRM analysis projects.
When email marketers multiply their time, it allows for growth. How so? By setting up email marketing automation processes, email tasks that typically take up time will take less time, freeing you up to focus on other valuable tasks like analysis and the succeeding strategy. For instance, instead of compiling user emails for specific email campaigns or manually distributing lead scoring to users, you can set up a workflow.
What’s more, and oftentimes an even more important part of setting up email marketing automations to multiply your time is because by doing so, it allows for more accuracy and precision with the data. Through the improved data, your email campaigns and email workflows can be optimized to better serve the purposes of utilizing email marketing in the first place.
At first glance, it can seem like automating tasks within email marketing projects is a daunting task, but the time spent through creating the automations will not be in vain. Logical Media Group’s email marketing team can also assist your organization in planning workflows and executing your efforts.
