5 Best Practices and 3 Tools to Monitor Your PPC Campaign Budget
Budgeting is a tedious but necessary component of running ROI-positive advertising campaigns. The old adage “You’ve got to spend money to make money” is especially true in the world of advertising. But you don’t want to blast through your budget in just a few days, or underutilize your budget out of fear of going over. […]
6 Last-Minute Holiday PPC Ideas
Can you believe 2020 is just a few weeks away? While some business owners are already breaking out the eggnog, it’s not time yet for celebrating. After all, we have several weeks of holiday shopping to survive before 2020. Instead of letting your campaigns ride as-is, treat this time as an opportunity. Shoppers are more […]
The 10 Best Free Tools for Better Ad Campaigns
You’re spending a lot of money to get results from your PPC campaigns. But sometimes you need a helping hand to optimize your ads, campaign settings, keywords, and landing pages for success. PPC tools are the answer. These digital tools help you overcome the technical and often messy world of PPC. But many PPC tools […]
7 PPC Trends for 2020
The year 2020 is just a few months away. And, like most things in business, PPC is projected to change a lot in the coming 12 months. As advertising technology continues to iterate and improve, advertisers stand to gain a lot. However, as more and more advertisers vie for the number-one spot on ad marketplaces, […]
How To Make The Most Of Google App Placement Campaigns
PPC is a perfect way to get more traffic to your site without the wait. But what if you don’t want traffic to your website? Most PPC pros talk about getting website leads or eCommerce purchases with PPC, but there’s a facet of PPC we often overlook: app campaigns. Google has offered a version of […]
7 Ways to Prepare Your Paid Ad Campaigns for the Holidays
While Q4 is a mad dash for B2C product businesses, it can also get busy for B2B businesses. Whatever your business model, Q4 isn’t a time to sit back and enjoy some eggnog: it’s time for one last push! PPC ads help businesses make the most of the busy holiday shopping season. While plenty of […]
Building Strong Client Relationships
One of the essential responsibilities for any client service professional is to build strong and meaningful client relationships. A strong relationship creates trust, goodwill, and a positive outlook on the part of the client when they assess performance as well as decide whether to renew or expand the services you and your company provide. It […]
Avoiding AI Robot Overlord Syndrome with PPC Management
Technology is critical for PPC success. AI-powered technology, in particular, is great for PPC, managing everything from keyword research to analytics. Although it was once incredibly expensive to use AI, today it’s everywhere. AI also won’t be going anywhere anytime soon, especially when it comes to digital marketing settings. But how do we balance hands-on, […]
When Conversions Aren’t Everything for PPC
Conversions are one of the best metrics to measure your PPC efforts. But in the search for new customers, conversions aren’t always the best place to focus your attention. You might need to focus on a different metric entirely, like new users and page views. Brands have to remember that, while conversions are very important, […]
The 5 Worst Ad Copy Mistakes You’re Making
PPC campaigns have a very thin margin of error. PPC platforms are known for being complex and finicky—get one aspect of your campaign wrong and you risk losing your entire budget. Bids, keywords, landing pages, and ad groups are important to your PPC campaign. Ad copy is often overlooked, but it offers the perfect opportunity […]
Build Better Campaigns with These 8 PPC Targeting Options
PPC platforms come with so many features that it can take months to get up to speed. But knowing the ins and outs of these features is the key to optimizing your PPC account to work for your goals, not against them. One of the most powerful PPC campaign features is ad targeting. Ad targeting […]
The Best PPC Platforms That Aren’t Google Ads
Google is the go-to company for so many things: searching for information, shopping, and even PPC ads. Google Ads is definitely one of the most popular options for PPC ads. In fact, Google Ads is so popular that, when we talk about PPC, marketers automatically assume we’re only talking about Google. Google has been the […]
Overhauling PPC with the Power of AI
Every brand wants to eke more results out of their PPC campaigns. When done with finesse, PPC affords as much as a 200% return on campaign spend. It’s no wonder that 62% of marketers increased their ad spend for 2019. But pumping more money into a campaign isn’t the key to success. True PPC success […]
Roundup: The Top PPC Experts of 2019
It’s important for marketers to stay in the know with the latest PPC practices. While we can learn a lot directly from PPC platforms like Google, sometimes it’s best to see what our fellow PPC experts are saying about paid advertising. After all, ad platforms aren’t going to reveal their tricks. We can get a […]
6 PPC Myths That Harm Your ROI
Digital marketing is one of the best ways to get measurable results for your brand. Of all the strategies available to digital marketers, PPC is one of the most challenging but effective solutions. Whether you’re running PPC campaigns on Google, Bing, or social media, these campaigns give brands serious ROI—when implemented with finesse, that is. […]
Spend Less on Google Ads with a Better Bidding Strategy
Google Ads is one of the most effective PPC platforms available to marketers. However, competition and flighty search trends can deplete your PPC budget in no time. You need targeted and effective PPC. A strong PPC strategy addresses all facets of your campaign. But one of the most important and overlooked aspects of Google Ads […]
